Digital Communications

Create an access information page that gives clear, practical information in a range of formats to help people understand the accessibility of your venue or event.

Provide accessible video and visual guides that meet the needs and preferences of your audience and help people to understand what to expect at your venue or event, and how their access needs will be met.

Communicate your accessibility information clearly and provide a variety of accessible ways to get in touch with you.

Use plain language to make information easy to understand, so more people can read it, use it, and act on it confidently. Check your content to make sure it is readable.

Make accessible colour choices and avoid relying on colour alone or using colour combinations with poor contrast to communicate information. Check your colour choices to ensure they work for everyone.

Make images accessible by using alternative text and image descriptions that describe what the image shows or means.

Consider how you use accessibility settings and overlays to allow your website visitors to adjust how your website looks or works to meet their needs.

Add captions, audio description, sign language and transcripts to your videos so more people can watch, listen, or read in the way that works best for them.

Use accessible video players so your videos have accessible buttons and controls, and work well with keyboards and screen readers.

Provide descriptive link text that tells people where the link goes or what it will do.

Create buttons that look like buttons, are big enough to use, and tell people what they do when clicked.

Provide accessible focus indicators that help people visually identify links and where they are on a page, for example when using a website with keyboard navigation.

Create QR codes that are clearly labelled and supported by accessible alternative information formats. Consider using accessible QR code tools to enhance accessibility.

Build forms that are easy to understand, complete, and submit.

Create surveys in ways that are easy to understand and fill out.

Communicate seating accessibility options clearly and accessibly so people can choose where they sit in a way that works for them.

Provide accessible view from seat images that help people understand what the view will look like from a specific seat or position.

Provide a way of pausing, extending or switching off time limits for online processes such as ticket booking so that people can choose to do this if time limits are not accessible for them. Provide alternative ways of booking if this is not feasible.

Present event listings, including dates and times, in a clear and accessible way so people can explore what’s on, filter results, and book tickets easily using a range of devices and assistive technology.

Use recognisable, simple, accessible and consistent icons or symbols that convey information quickly to help people understand information and to support written text.

Create emails that are clear, accessible, and easy to navigate with readable layouts, descriptive links, alt text for images, and options for alternative formats.

Create social media content so it is as accessible as possible with image descriptions, captions, and readable text.

Make sure standard download formats of information for download are as accessible as possible, using formatting, plain language and other elements. Provide a range of options for download.

Provide information in a variety of formats like Easy Read so people can access and understand your content in a way that works for them.

Adding Sign Language translation or interpretation to your website, social media, and digital content to makes your digital communications inclusive of sign language users.

Make virtual events and live streams accessible by offering captions, BSL, audio description, and clear joining instructions.

Make immersive experiences, Extended Reality (XR), Virtual Reality (VR), and Augmented Reality (AR) accessible by offering audio description, alternative formats, and different ways to take part.

Train staff to understand what digital accessibility is, and how they use it within their role, so they can create accessible content and experiences.

Build accessibility into every stage, from the selection process to working with agencies, developers, and suppliers.

Web Content Accessibility Guidelines (WCAG) are the international standard for digital accessibility.

Regular audits help identify barriers, support inclusive design, legal compliance, and maintain a cycle of continuous improvement.

An accessibility statement explains how accessible your website is, what barriers exist, and how people can get support or ask for information in alternative formats.

Content teams can take a consistent approach with style guides that include ways to make sure content is updated accessibly.