Hynt evolves into I Bawb / All In to become part of new UK and Ireland–wide access programme

UK-wide research shared in the Access Culture Survey 2025 showed that 7 in every 10 disabled people struggle to find clear accessibility information, that disabled people are 9 times more likely to struggle with booking tickets online, and 2 in 5 disabled visitors lack confidence that their access needs will be met.

From autumn 2026, the Arts Council of Wales-led Hynt scheme, delivered through Creu Cymru, will transition into I Bawb/All In in Wales and welcome members onto the new platform. Inspired by Hynt’s sector-leading work since its launch in 2015, this new initiative brings together arts councils and partners from Wales, England, Scotland, Northern Ireland and Ireland in a shared commitment to removing barriers and improving consistency in access provision.

By working more closely across the UK and Ireland, the scheme will support venues and organisations with shared audience insight, the UK and Ireland’s first accessibility standards for creativity and culture (an encyclopaedia of access structured into bite-sized chunks to help organisations make improvements with confidence), and the development of a more streamlined booking system. This system will also allow members to share their access requirements once and have them recognised across multiple venues, creating a more seamless UK and Ireland-wide experience.

In Wales, Hynt will continue to be delivered by Creu Cymru and play a central and influential role as it transitions into the wider I Bawb / All In partnership, providing disabled people in Wales with improved access to more cultural venues such as museums and festivals as well as theatres and cinemas.

The introduction of a single, bilingual name in Wales is designed to create a clearer and more cohesive experience for audiences and partners alike and was announced this week at the Creu Cymru conference. The Welsh name “I Bawb,” means “for everyone” in Welsh, aligning closely with the ethos of All In and reinforcing the commitment to inclusive participation in the arts.

Louise Miles-Payne, Creu Cymru, Gwen Siôn, Arts Council of Wales, Megan Merrett Creu Cymru, Hannah Raybould, Arts Council of Wales. Front: Andrew Miller, UK Arts Access Champion for All In

A shared identity across Wales and the wider programme will strengthen recognition for users and the new platform will allow disabled members to search UK and Ireland-wide experiences with a granular search mechanism related to their access needs; will simplify marketing and communications for venues, and ensure consistency across digital platforms, membership cards and materials. By unifying under one brand, the programme also avoids duplication and keeps the focus firmly on improving access rather than managing multiple identities.

A transition period will be put in place to ensure that audiences, venues and partners continue to be supported by Creu Cymru and Arts Council of Wales as the new name and brand are introduced, allowing time for awareness to build and for stakeholders to adapt smoothly to the changes.

“The Hynt programme broke new ground and demonstrated our commitment to making the arts accessible to all. The evolution of Hynt into I Bawb/All In will bring a range of practical benefits for arts and culture venues and disabled people. Overall, the programme aims to deliver a more joined-up, recognisable and user-friendly experience wherever disabled people choose to engage with arts and culture.” 

“As the scheme evolves, Hynt’s legacy and leadership will remain at its heart. The new I Bawb/All In platform will celebrate Hynt and its impact over the past decade, and through the ongoing relationship with Creu Cymru and Arts Council of Wales, its values are embedded into this new and expanded scheme designed by disabled people for disabled people.”