{"id":4635,"date":"2025-11-12T16:30:49","date_gmt":"2025-11-12T16:30:49","guid":{"rendered":"https:\/\/allin.online\/?post_type=standard&#038;p=4635"},"modified":"2026-10-19T20:14:56","modified_gmt":"2026-10-19T20:14:56","slug":"marketing-and-communications-planning","status":"publish","type":"standard","link":"https:\/\/allin.online\/gd-gb\/standard\/creative-and-cultural-experiences\/event-planning-and-delivery\/marketing-and-communications-planning\/","title":{"rendered":"Marketing and Communications Planning"},"content":{"rendered":"\n<div class=\"wp-block-ace-standard-fixed-content flex content-content bg_white padding indent two-column\"><div class=\"content_wrapper\"><h3 id=\"page_sub_nav\" class=\"mobile_only\">CCE 4.02 Marketing and Communications Planning<\/h3><select aria-labelledby=\"page_sub_nav\" class=\"mobile_only\" id=\"nav_select\"><option value=\"#overview\">Overview<\/option><option value=\"#examples\">Practical example<\/option><option value=\"#key_considerations\">Key considerations<\/option><option value=\"#definitions_list\">Definitions and acronyms<\/option><option value=\"#learning_resources\">Learning resources<\/option><option value=\"#linked_standards\">Linked Standards<\/option><option value=\"#references\">References<\/option><\/select><div class=\"action_links mobile_only\"><a href=\"https:\/\/form.jotform.com\/252393341563356?standard=Creative and Cultural Experiences 4.02 Marketing and Communications Planning\" class=\"feedback_link button bg_secondary white\">Give us feedback on this Standard<\/a><a href=\"https:\/\/allin.online\/gd-gb\/standard\/creative-and-cultural-experiences\/\" class=\"return_link\">Back to Creative and Cultural Experiences<\/a><\/div>\n<div id=\"overview\" class=\"wp-block-ace-standard-overview standard-content\"><h3>Overview<\/h3>\n<p class=\"wp-block-paragraph\">It\u2019s important to consider the access needs of your audience when you are planning marketing and communications activity. Marketing and communications are key to reaching your audience. Making campaigns accessible ensures that all audiences are included in the conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating accessible marketing materials requires careful planning, including allowing time and budget to produce any additional accessible formats. Your marketing materials should include practical information about accessibility so that disabled people can choose and book experiences alongside non-disabled audiences and feel confident that their needs will be met.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based best practices rooted in lived experience, this Standard ensures that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>you consider accessibility at the start of the planning process<\/li>\n\n\n\n<li>your general marketing and communications are accessible<\/li>\n\n\n\n<li>you plan and budget for additional accessible material where needed<\/li>\n\n\n\n<li>you share useful information that helps visitors know how their access needs will be met<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div id=\"examples\" class=\"wp-block-ace-standard-examples bg_grey inner-padding standard-examples\"><h3>Practical example<\/h3>\n<h4 class=\"wp-block-ace-heading\"><\/h4>\n\n\n\n<div class=\"wp-block-ace-standard-example standard-example\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-ace-image content-image alt-block\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-ace-content-blocks border-top\">\n<div class=\"wp-block-ace-intro content-intro\"><p><strong>Example description<\/strong>: The organisation\u2019s Marketing and Communications Plan has a dedicated section for accessible materials. Their style guide and brand guidelines help to ensure that their main marketing materials are accessible, and they budget separately to ensure they can produce materials in additional accessible formats when they need to. These are considered as part of their campaign planning so that accessible formats are high-quality and feel part of the campaign.<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"key_considerations\" class=\"wp-block-ace-standard-key-considerations standard-key-considerations standard-content\"><h3>Key considerations<\/h3>\n<h4 class=\"wp-block-ace-heading\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">This section outlines what you should include in your marketing and communications planning. This helps you meet the needs of disabled people when carrying out your marketing activities. It\u2019s important that you combine this with a thorough understanding of your own audience and their needs and wants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can gather information about your customers\u2019 needs from individuals, audience groups, or forums as well as from partnerships with <span data-definition=\"disabled-led-organisations\" data-definition-id=\"4814\" title=\"Disabled-led organisations\" data-definition-name=\"Disabled-led organisations\" class=\"ace-definition-inserter\"><\/span> and insights from customer-facing staff. This information is often collected through surveys, market research, feedback and complaints.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need to understand the demographics of the disabled people in your audience. This helps you to meet their needs better. You should also find where you want to connect with new groups or strengthen relationships with existing audiences. This will refine your approach to accessible marketing and communications. It also helps you identify priority areas for planning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on inclusive feedback methods, refer to <a href=\"https:\/\/allin.online\/standard\/creative-and-cultural-experiences\/evaluation-and-continuous-improvement\/inclusive-feedback-mechanisms\/\">Creative and Cultural Experiences&nbsp;5.02 Inclusive Feedback Mechanisms<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your marketing and communications plan should explicitly cover the areas outlined in this section.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See also <a href=\"https:\/\/allin.online\/standard\/customer-service\/planning-a-visit\/reaching-potential-audiences\/\">Customer Service 1.01 Reaching Potential Audiences<\/a> and all sections of the Digital Communications Standards.<\/p>\n\n\n\n<h4 class=\"wp-block-ace-heading\">Accessible formats<\/h4>\n\n\n\n<div class=\"wp-block-ace-image content-image alt-block\"><figure class=\"fill block-image alt-block\"><img decoding=\"async\" src=\"https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-238-scaled.jpg\" alt=\"Two visitors look at leaflets and brochures in a venue foyer. One is a wheelchair. There are people stood talking in the background.\"\/><button class=\"toggle_modal\" aria-controls=\"lightbox_5644\" aria-expanded=\"false\" data-modal_id=\"lightbox_5644\"><span class=\"screen-reader-text\">Zoom into the image<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31.999\" height=\"31.994\"><g fill=\"#fff\"><path d=\"M13.648 27.287a13.579 13.579 0 0 0 8.168-2.718l7.425 7.425 2.758-2.758-7.425-7.425a13.644 13.644 0 1 0-10.925 5.477Zm0-23.389a9.748 9.748 0 1 1-6.89 2.855 9.737 9.737 0 0 1 6.89-2.853Z\" class=\"zoom_svg__has_white\" data-name=\"Path 1776\"><\/path><path d=\"M11.701 19.49h3.9v-3.894h3.9v-3.9h-3.9v-3.9h-3.9v3.9h-3.9v3.9h3.9Z\" class=\"zoom_svg__has_white\" data-name=\"Path 1777\"><\/path><\/g><\/svg><\/button><div class=\"alt_block\"><button class=\"alt_trigger\" aria-label=\"Eile\">Eile<\/button><div class=\"alt_modal\" id=\"image_block_5644\" role=\"dialog\" aria-label=\"Alt text\" aria-describedby=\"desc_image_block_5644\"><p id=\"desc_image_block_5644\">Two visitors look at leaflets and brochures in a venue foyer. One is a wheelchair. There are people stood talking in the background.<\/p><button class=\"close\">D\u00f9in <span class=\"screen-reader-text\">Eile<\/span><\/button><\/div><\/div><div id=\"lightbox_5644\" class=\"lightbox modal\" aria-hidden=\"true\" tabindex=\"-1\"><div class=\"lightbox-content\"><button class=\"close\" aria-controls=\"lightbox_5644\"><span class=\"screen-reader-text\">Close zoomed image<\/span>\u00d7<\/button><img decoding=\"async\" src=\"https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-238-scaled.jpg\" alt=\"Two visitors look at leaflets and brochures in a venue foyer. One is a wheelchair. There are people stood talking in the background.\"\/><\/div><\/div><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Image description<\/strong>: Two visitors look at leaflets and brochures in a venue foyer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should make your general marketing and communications as accessible as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outline what accessible and alternative information formats you are going to produce routinely as part of your planned work. As an example, you might say in your marketing plan \u201call marketing videos will have <span title=\"Open captions\" data-definition-name=\"Open captions\" data-definition=\"open-captions\" data-definition-id=\"4427\" class=\"ace-definition-inserter\"><\/span>, we will produce at least one <span title=\"Sign language flyer\" data-definition-name=\"Sign language flyer\" data-definition=\"sign-language-flyer\" data-definition-id=\"4471\" class=\"ace-definition-inserter\"><\/span> promoting each season, we will produce <span title=\"Large print\" data-definition-name=\"Large print\" data-definition=\"large-print\" data-definition-id=\"4405\" class=\"ace-definition-inserter\"><\/span> versions of all programmes and <span data-definition=\"freesheets\" data-definition-id=\"5466\" title=\"Freesheets\" data-definition-name=\"Freesheets\" class=\"ace-definition-inserter\"><\/span>, we will create <span title=\"Visual stories\" data-definition-name=\"Visual stories\" data-definition=\"visual-stories\" data-definition-id=\"4871\" class=\"ace-definition-inserter\"><\/span> for all family shows\u201d. Be clear about what you offer as standard. Also, explain what one-off support you can provide for specific experiences. Lastly, mention what you can offer on request, like information in <span title=\"Braille\" data-definition-name=\"Braille\" data-definition=\"braille\" data-definition-id=\"4316\" class=\"ace-definition-inserter\"><\/span>for individual audience members.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include guidelines for accessible formats in your style guide. This ensures that all your marketing materials, whether created or commissioned, are as accessible as possible. For more information about this, refer to <a href=\"https:\/\/allin.online\/standard\/customer-service\/planning-a-visit\/information-formats\/\">Customer Service 1.02 Information Formats<\/a> and <a href=\"https:\/\/allin.online\/standard\/digital-communications\/monitoring-and-continuous-improvement\/accessibility-style-guides\/\">Digital Communications 6.06 Accessibility Style Guides<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-ace-heading\">Access-focused marketing and communications<\/h4>\n\n\n\n<div class=\"wp-block-ace-image content-image alt-block\"><figure class=\"fill block-image alt-block\"><img decoding=\"async\" src=\"https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-338-scaled.jpg\" alt=\"A colourful leaflet with the title 'Access Leeds Map'.\"\/><button class=\"toggle_modal\" aria-controls=\"lightbox_5641\" aria-expanded=\"false\" data-modal_id=\"lightbox_5641\"><span class=\"screen-reader-text\">Zoom into the image<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31.999\" height=\"31.994\"><g fill=\"#fff\"><path d=\"M13.648 27.287a13.579 13.579 0 0 0 8.168-2.718l7.425 7.425 2.758-2.758-7.425-7.425a13.644 13.644 0 1 0-10.925 5.477Zm0-23.389a9.748 9.748 0 1 1-6.89 2.855 9.737 9.737 0 0 1 6.89-2.853Z\" class=\"zoom_svg__has_white\" data-name=\"Path 1776\"><\/path><path d=\"M11.701 19.49h3.9v-3.894h3.9v-3.9h-3.9v-3.9h-3.9v3.9h-3.9v3.9h3.9Z\" class=\"zoom_svg__has_white\" data-name=\"Path 1777\"><\/path><\/g><\/svg><\/button><div class=\"alt_block\"><button class=\"alt_trigger\" aria-label=\"Eile\">Eile<\/button><div class=\"alt_modal\" id=\"image_block_5641\" role=\"dialog\" aria-label=\"Alt text\" aria-describedby=\"desc_image_block_5641\"><p id=\"desc_image_block_5641\">A colourful leaflet with the title &#8216;Access Leeds Map&#8217;.<\/p><button class=\"close\">D\u00f9in <span class=\"screen-reader-text\">Eile<\/span><\/button><\/div><\/div><div id=\"lightbox_5641\" class=\"lightbox modal\" aria-hidden=\"true\" tabindex=\"-1\"><div class=\"lightbox-content\"><button class=\"close\" aria-controls=\"lightbox_5641\"><span class=\"screen-reader-text\">Close zoomed image<\/span>\u00d7<\/button><img decoding=\"async\" src=\"https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-338-scaled.jpg\" alt=\"A colourful leaflet with the title 'Access Leeds Map'.\"\/><\/div><\/div><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Image description<\/strong>: A colourful, printed access map of Leeds for visitors to use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All your standard marketing and communications output should be accessible for as many people as possible. You should also plan to ensure that marketing and communications about adapted experiences, along with those featuring integrated or creative access, match the access provisions at the events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In your plan, show the additional marketing and communications you will develop. These should support specific accessible experiences or serve particular access audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you might also choose to create <span title=\"Visual stories\" data-definition-name=\"Visual stories\" data-definition=\"visual-stories\" data-definition-id=\"4871\" class=\"ace-definition-inserter\"><\/span> for installations or events that follow relaxed principles. Or a one-off <span title=\"Sign language flyer\" data-definition-name=\"Sign language flyer\" data-definition=\"sign-language-flyer\" data-definition-id=\"4471\" class=\"ace-definition-inserter\"><\/span> for a specific event that you know will appeal to sign language users. Budget for these items may need to be shared between your marketing budget and the production budget, or with a visiting organisation or company. See <a href=\"https:\/\/allin.online\/standard\/creative-and-cultural-experiences\/strategic-commitment\/external-production-companies-and-promoters\/\">Creative and Cultural Experiences&nbsp;1.05&nbsp;External Production Companies and Promoters<\/a> for guidance on agreeing responsibilities).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resources like sign language flyers or visual stories for specific experiences will need to be created in collaboration with the production team. They can share detailed knowledge of the experience and event planning. However, you should always factor co-creating these resources into your planning to make sure that they:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>feel like a seamless part of the communications around the experience<\/li>\n\n\n\n<li>reflect any branding or visual identity for the experience<\/li>\n\n\n\n<li>can share resources such as photography or filming time wherever possible<\/li>\n\n\n\n<li>are considered in the context of other communications about the event<\/li>\n\n\n\n<li>are produced on time to align with important milestones, such as announcements, sales, pre-event communications, openings, launches, and any dates for adapted performances or presentations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on visual stories, refer to <a href=\"https:\/\/allin.online\/standard\/digital-communications\/access-information\/video-and-visual-guides\/\">Digital Communications&nbsp;1.02&nbsp;Video and&nbsp;Visual&nbsp;Guides<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be aware that you might need to adjust key messages for different formats and audiences. For example, messaging developed for a spoken language might not connect or make sense for a sign language audience. You should work with professionals who have lived experience to develop materials that meet the needs of the audience they are aimed at.<\/p>\n\n\n\n<h4 class=\"wp-block-ace-heading\">Involving disabled people<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Disabled people should inform your marketing plan. That might be through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>information from audience research (for example, visitor surveys or demographic data)<\/li>\n\n\n\n<li>direct feedback from access audiences<\/li>\n\n\n\n<li>expertise from audience groups or forums that include disabled people<\/li>\n\n\n\n<li>learning from partnerships with <span data-definition=\"disabled-led-organisations\" data-definition-id=\"4814\" title=\"Disabled-led organisations\" data-definition-name=\"Disabled-led organisations\" class=\"ace-definition-inserter\"><\/span><\/li>\n\n\n\n<li>expertise from disabled people employed as consultants<\/li>\n\n\n\n<li>expertise from other access providers such as script consultants, and translators or presenters for sign language materials<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your plan should detail how you are partnering with disabled-led organisations. It should also describe how you gather and use feedback from access audiences. You should also include where you intend to employ disabled consultants and experts. For more information, refer to <a href=\"https:\/\/allin.online\/standard\/creative-and-cultural-experiences\/strategic-commitment\/partnerships-and-collaboration\/\">Creative and Cultural Experiences 1.02 Partnerships and Collaboration<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/allin.online\/standard\/creative-and-cultural-experiences\/evaluation-and-continuous-improvement\/inclusive-feedback-mechanisms\/\">Creative and Cultural&nbsp;Experiences&nbsp;5.02&nbsp;Inclusive Feedback Mechanisms<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-ace-heading\">Budget for accessible materials<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ensure your marketing budget shows how you will fund creating the accessible materials in your plan. Allow enough budget for your standard accessible formats as well as any one-off pieces of accessible marketing material to support specific experiences. Note any projects where you will be splitting costs with a production team or external organisation as described above.<\/p>\n\n\n\n<h4 class=\"wp-block-ace-heading\">Timelines for accessible marketing and communications<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ensure your plan has realistic timelines for creating accessible formats. This way, they will be ready alongside other marketing materials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you offer alternate formats on request, like a <span data-definition=\"large-print\" data-definition-id=\"4405\" title=\"Large print\" data-definition-name=\"Large print\" class=\"ace-definition-inserter\"><\/span> version of your brochure, ensure you provide clear ways for people to get in touch and ask for what they need. Provide information about how quickly you can supply information in alternate formats.<\/p>\n\n\n\n<h4 class=\"wp-block-ace-heading\">Information-gathering<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To support your plan, make sure that you have clear processes inside your organisation to help you gather the information you need. You need to gather detailed access information about the event or experience you are marketing. This will help you include it on your website and in pre-event communications. You should treat this with the same importance as gathering other information, like the main event copy, or the creative team credits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information about information to provide, refer to <a href=\"https:\/\/allin.online\/standard\/customer-service\/planning-a-visit\/pre-event-access-information\/\">Customer Service 1.03 Pre-Event Access Information<\/a>. For guidance around creating forms, refer to <a href=\"https:\/\/allin.online\/standard\/digital-communications\/links-buttons-forms-and-surveys\/forms\/\">Digital Communications 3.05 Forms<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-ace-heading\">Reaching access audiences<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Show how you plan to reach and build relationships with your access audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you might want to focus on developing audiences for <span title=\"Audio described\" data-definition-name=\"Audio described\" data-definition=\"audio-described\" data-definition-id=\"5872\" class=\"ace-definition-inserter\"><\/span> and audio-led work. You might show how you will approach this by providing a regular mix of audio described and audio-led experiences. You could show how you will consistently offer marketing materials in <span title=\"Large print\" data-definition-name=\"Large print\" data-definition=\"large-print\" data-definition-id=\"4405\" class=\"ace-definition-inserter\"><\/span> and audio formats to support this. You might explain that you will work with a blind script consultant to make sure your marketing videos are descriptive. You could explain how you will promote audio-based resources on your social media channels and build relationships with relevant <span title=\"Disabled People\u2019s Organisations\" data-definition-name=\"Disabled People\u2019s Organisations\" data-definition=\"disabled-peoples-organisations\" data-definition-id=\"4811\" class=\"ace-definition-inserter\"><\/span>.<\/p>\n\n\n\n<h4 class=\"wp-block-ace-heading\">Evaluation<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Set clear targets so that you can track how you have performed against your marketing and communications plan. This might include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tracking if you have met the goals in your plan for making your marketing and communications materials accessible<\/li>\n\n\n\n<li>tracking whether you delivered all the one-off resources you planned to<\/li>\n\n\n\n<li>tracking whether accessible resources were available on time, and whether there were any blockers in your process<\/li>\n\n\n\n<li>tracking how many people used or saw those resources<\/li>\n\n\n\n<li>tracking any increase in your access audiences generally<\/li>\n\n\n\n<li>tracking any increase in the specific audience groups you wanted to develop<\/li>\n\n\n\n<li>tracking how often you offered accessible marketing and communications and how often this was taken up<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that you might need to develop your target audiences and build trust. Engagement with access-specific marketing and alternative formats might be slow at first, but it\u2019s important to be consistent and measure your progress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensure your marketing and communications targets align with your organisation\u2019s broader goals. For instance, one year you might choose to focus on boosting the number and uptake of adapted performances overall. Next year, you might focus on creating more types of accessible experiences or to reach new audience groups.<\/p>\n<\/div>\n\n\n\n<div id=\"definitions_list\" class=\"wp-block-ace-definitions-list bg_white\"><h3>Definitions and acronyms<\/h3><div class=\"ace-definitions-list bg_grey inner-padding\"><div class=\"ace-definition-item\"><h4>Audio described<\/h4><div><p>Narration that describes visual elements of a live experience or video. Audio description describes important visual details such as costume, set, location, facial expressions, body language and actions.<\/p>\n<p>It can be delivered live through speakers or a headset to people at an event or show, or as a live or pre-recorded audio described tour (for example at a museum). It can also be integrated into the script of a play or a voiceover, or delivered by a character. In a digital context, such as cinema or video, it can be delivered as a separate audio track or integrated into a script or voiceover.<\/p>\n<\/div><\/div><div class=\"ace-definition-item\"><h4>Braille<\/h4><div><p>A system of raised dots that people who are blind or have low vision can read by touch.<\/p>\n<\/div><\/div><div class=\"ace-definition-item\"><h4>Disabled People\u2019s Organisations<\/h4><div><p>A group that is run by and for disabled people. DPOs often speak up for disabled people, protect disabled people\u2019s rights and make sure disabled people have a say in decisions. DPOs understand disability because they are led by people with lived experience.<\/p>\n<\/div><\/div><div class=\"ace-definition-item\"><h4>Disabled-led organisations<\/h4><div><p>An organisation where disabled people are represented at decision-making level (for example, as Artistic Director, Chief Executive or Trustee). When at least 51% of the senior management team and board identify as disabled. Usually guided by lived experience of disabled people and centre disabled perspectives.<\/p>\n<\/div><\/div><div class=\"ace-definition-item\"><h4>Freesheets<\/h4><div><p>A free, usually printed, publication that promotes creative and cultural events. It contains things like events listings and is usually distributed in places like theatres, libraries, galleries, museums, and cafes. Freesheet is also sometimes used to refer to a free printed publication to accompany a specific experience (like a short programme for a theatre show or exhibition).<\/p>\n<\/div><\/div><div class=\"ace-definition-item\"><h4>Large print<\/h4><div><p>Large print is defined by the RNIB as being 16pt Arial or bigger. You should not refer to a document as being large print unless it conforms with this standard. Large print documents should also conform to other clear print guidelines concerning layout, use of fonts and images.<\/p>\n<\/div><\/div><div class=\"ace-definition-item\"><h4>Open captions<\/h4><div><p>Captions, for example on a video, that are always visible to the viewer and cannot be turned off.<\/p>\n<\/div><\/div><div class=\"ace-definition-item\"><h4>Sign language flyer<\/h4><div><p>A piece of video that provides information about a creative or cultural experience, event, performance, exhibition, venue or season in sign language for sign language users. A sign language flyer usually includes similar information as other marketing material but may emphasise elements that are more relevant for audiences who use sign language.<\/p>\n<\/div><\/div><div class=\"ace-definition-item\"><h4>Visual stories<\/h4><div><p>This is a simple, clear document that uses words, pictures and icons to help people understand what to expect at an event, navigate around a space, or understand an idea or a process. Within theatre or performance settings, visual stories support with understanding the plot and what happens in the performance, including trigger and content warnings. Also known as a visual guide.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div id=\"learning_resources\" class=\"wp-block-ace-standard-learning-resources standard-content\"><h3>Learning resources<\/h3><div class=\"links-on-newtab-text\"><\/div>\n<h4 class=\"wp-block-ace-heading\"><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/weareunlimited.org.uk\/wp-content\/uploads\/2020\/11\/Unlimited-Accessible-Marketing-Guide.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Unlimited Accessible Marketing Guide<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.culturehive.co.uk\/resources\/a-guide-to-marketing-for-audio-description\/\" target=\"_blank\" rel=\"noreferrer noopener\">Culture Hive A Guide to Marketing for Audio Description<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.culturehive.co.uk\/resources\/a-guide-to-theatre-access-marketing-for-captioning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Culture Hive A Guide to Theatre Access: Marketing for Captioning<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.boptheatre.co.uk\/wp-content\/uploads\/2018\/03\/BOP-Marketing-Toolkit.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Birds of Paradise Theatre&nbsp;Company Accessible Marketing Toolkit<\/a>&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div id=\"skills_development\" class=\"wp-block-ace-standard-skills-development standard-skills-development standard-content hide\"><h3>Support and skills development<\/h3>\n<h4 class=\"wp-block-ace-heading\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\t<div id=\"linked_standards\" class=\"wp-block page-links wp-block-ace-linked-standards \">\n\t\t\t<h3 class=\"block-title\">\n\t\t\t\tLinked Standards\t\t\t<\/h3>\n\t\t\t\t\t\t<div class='flex flex_50 link_blocks'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex_item post_item bg_grey--dark\">\n\t\t\t\t\t\t\t<picture class=\"featured-img alt-block\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/All-In-2155-Group-activity-11-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"A group of people seated around a table engaged in a collaborative activity. Papers, notebooks, and drinks are on the table. One person is standing and holding a sheet of paper.\" srcset=\"https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/All-In-2155-Group-activity-11-1024x683.jpg 1024w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/All-In-2155-Group-activity-11-300x200.jpg 300w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/All-In-2155-Group-activity-11-768x512.jpg 768w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/All-In-2155-Group-activity-11-1536x1024.jpg 1536w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/All-In-2155-Group-activity-11-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<div class = \"alt_block\">\n\t\t\t\t\t\t\t\t\t<button class=\"alt_trigger\" aria-label=\"Open the Image Description\">Eile<\/button>\n\t\t\t\t\t\t\t\t\t<div class=\"alt_modal\" id=\"5315\" role=\"dialog\" aria-label=\"Image Description\" aria-describedby=\"desc_4621\">\n\t\t\t\t\t\t\t\t\t\t<p id=\"desc_4621\">A group of people seated around a table engaged in a collaborative activity. Papers, notebooks, and drinks are on the table. One person is standing and holding a sheet of paper.<\/p>\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">D\u00f9in <span class=\"screen-reader-text\">Tuairisgeul Dealbh\n<\/span><\/button>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"linked_standard--content inner-padding card\">\n\t\t\t\t\t\t\t\t<h4>CCE 1.02 Partnerships and Collaboration<\/h4>\n\t\t\t\t\t\t\t\t<p>Encourage partnerships with disabled-led organisations and access consultants.<a href=\"\/login\" class=\"locked card_target\"><span aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.999\" height=\"18\" viewBox=\"0 0 14.999 18\">\n  <path id=\"unlock\" d=\"M13.507,7.5H3.75V5.249A3.741,3.741,0,0,1,11.022,4l1.133-1.133a5.234,5.234,0,0,0-9.9,2.378V7.5H1.493A1.5,1.5,0,0,0,0,9V16.5A1.5,1.5,0,0,0,1.493,18H13.507A1.5,1.5,0,0,0,15,16.5V9a1.5,1.5,0,0,0-1.492-1.5\" transform=\"translate(0)\" fill=\"#472961\" fill-rule=\"evenodd\"\/>\n<\/svg><br \/>\n<\/span>This content is only available to logged in users.<\/a><\/p>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31.832\" height=\"24\" viewBox=\"0 0 31.832 24\">\n  <path id=\"arrow\" d=\"M33.728,24.848l-10.2-10.2a1.773,1.773,0,1,0-2.508,2.508l7.189,7.189H4.272a1.772,1.772,0,0,0,0,3.545H28.178L21.022,35.08a1.755,1.755,0,0,0,0,2.508,1.827,1.827,0,0,0,1.271.536,1.747,1.747,0,0,0,1.271-.536L33.8,27.355a1.827,1.827,0,0,0,.536-1.271,2.283,2.283,0,0,0-.6-1.237Z\" transform=\"translate(-2.499 -14.123)\" fill=\"#472961\"\/>\n<\/svg>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex_item post_item bg_grey--dark\">\n\t\t\t\t\t\t\t<picture class=\"featured-img alt-block\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-205-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Two performers stand on stage with their eyes locked on each other. One person wears a sunflower lanyard. The auditorium is well lit and there is no audience.\" srcset=\"https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-205-1024x683.jpg 1024w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-205-300x200.jpg 300w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-205-768x512.jpg 768w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-205-1536x1024.jpg 1536w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-205-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<div class = \"alt_block\">\n\t\t\t\t\t\t\t\t\t<button class=\"alt_trigger\" aria-label=\"Open the Image Description\">Eile<\/button>\n\t\t\t\t\t\t\t\t\t<div class=\"alt_modal\" id=\"5621\" role=\"dialog\" aria-label=\"Image Description\" aria-describedby=\"desc_4624\">\n\t\t\t\t\t\t\t\t\t\t<p id=\"desc_4624\">Two performers stand on stage with their eyes locked on each other. One person wears a sunflower lanyard. The auditorium is well lit and there is no audience.<\/p>\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">D\u00f9in <span class=\"screen-reader-text\">Tuairisgeul Dealbh\n<\/span><\/button>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"linked_standard--content inner-padding card\">\n\t\t\t\t\t\t\t\t<h4>CCE 1.05 External Production Companies and Promoters<\/h4>\n\t\t\t\t\t\t\t\t<p>Ensure accessibility is factored into contracts with external partners.<a href=\"\/login\" class=\"locked card_target\"><span aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.999\" height=\"18\" viewBox=\"0 0 14.999 18\">\n  <path id=\"unlock\" d=\"M13.507,7.5H3.75V5.249A3.741,3.741,0,0,1,11.022,4l1.133-1.133a5.234,5.234,0,0,0-9.9,2.378V7.5H1.493A1.5,1.5,0,0,0,0,9V16.5A1.5,1.5,0,0,0,1.493,18H13.507A1.5,1.5,0,0,0,15,16.5V9a1.5,1.5,0,0,0-1.492-1.5\" transform=\"translate(0)\" fill=\"#472961\" fill-rule=\"evenodd\"\/>\n<\/svg><br \/>\n<\/span>This content is only available to logged in users.<\/a><\/p>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31.832\" height=\"24\" viewBox=\"0 0 31.832 24\">\n  <path id=\"arrow\" d=\"M33.728,24.848l-10.2-10.2a1.773,1.773,0,1,0-2.508,2.508l7.189,7.189H4.272a1.772,1.772,0,0,0,0,3.545H28.178L21.022,35.08a1.755,1.755,0,0,0,0,2.508,1.827,1.827,0,0,0,1.271.536,1.747,1.747,0,0,0,1.271-.536L33.8,27.355a1.827,1.827,0,0,0,.536-1.271,2.283,2.283,0,0,0-.6-1.237Z\" transform=\"translate(-2.499 -14.123)\" fill=\"#472961\"\/>\n<\/svg>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex_item post_item bg_grey--dark\">\n\t\t\t\t\t\t\t<picture class=\"featured-img alt-block\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-15-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"An older visitor at a customer service point gives a thumbs up to a staff member.\" srcset=\"https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-15-1024x683.jpg 1024w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-15-300x200.jpg 300w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-15-768x512.jpg 768w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-15-1536x1024.jpg 1536w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-15-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<div class = \"alt_block\">\n\t\t\t\t\t\t\t\t\t<button class=\"alt_trigger\" aria-label=\"Open the Image Description\">Eile<\/button>\n\t\t\t\t\t\t\t\t\t<div class=\"alt_modal\" id=\"5691\" role=\"dialog\" aria-label=\"Image Description\" aria-describedby=\"desc_4639\">\n\t\t\t\t\t\t\t\t\t\t<p id=\"desc_4639\">An older visitor at a customer service point gives a thumbs up to a staff member.<\/p>\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">D\u00f9in <span class=\"screen-reader-text\">Tuairisgeul Dealbh\n<\/span><\/button>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"linked_standard--content inner-padding card\">\n\t\t\t\t\t\t\t\t<h4>CCE 5.02 Inclusive Feedback Mechanisms<\/h4>\n\t\t\t\t\t\t\t\t<p>Evaluation methods are accessible so that feedback includes a range of perspectives and leads to meaningful improvement.<a href=\"\/login\" class=\"locked card_target\"><span aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.999\" height=\"18\" viewBox=\"0 0 14.999 18\">\n  <path id=\"unlock\" d=\"M13.507,7.5H3.75V5.249A3.741,3.741,0,0,1,11.022,4l1.133-1.133a5.234,5.234,0,0,0-9.9,2.378V7.5H1.493A1.5,1.5,0,0,0,0,9V16.5A1.5,1.5,0,0,0,1.493,18H13.507A1.5,1.5,0,0,0,15,16.5V9a1.5,1.5,0,0,0-1.492-1.5\" transform=\"translate(0)\" fill=\"#472961\" fill-rule=\"evenodd\"\/>\n<\/svg><br \/>\n<\/span>This content is only available to logged in users.<\/a><\/p>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31.832\" height=\"24\" viewBox=\"0 0 31.832 24\">\n  <path id=\"arrow\" d=\"M33.728,24.848l-10.2-10.2a1.773,1.773,0,1,0-2.508,2.508l7.189,7.189H4.272a1.772,1.772,0,0,0,0,3.545H28.178L21.022,35.08a1.755,1.755,0,0,0,0,2.508,1.827,1.827,0,0,0,1.271.536,1.747,1.747,0,0,0,1.271-.536L33.8,27.355a1.827,1.827,0,0,0,.536-1.271,2.283,2.283,0,0,0-.6-1.237Z\" transform=\"translate(-2.499 -14.123)\" fill=\"#472961\"\/>\n<\/svg>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex_item post_item bg_grey--dark\">\n\t\t\t\t\t\t\t<picture class=\"featured-img alt-block\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In--1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Three people stand in a storage area filled with shelves of various objects. The space is well-lit with industrial-style lighting and organized rows of items in the background.\" srcset=\"https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In--1024x683.jpg 1024w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In--300x200.jpg 300w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In--768x512.jpg 768w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In--1536x1024.jpg 1536w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In--2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<div class = \"alt_block\">\n\t\t\t\t\t\t\t\t\t<button class=\"alt_trigger\" aria-label=\"Open the Image Description\">Eile<\/button>\n\t\t\t\t\t\t\t\t\t<div class=\"alt_modal\" id=\"5878\" role=\"dialog\" aria-label=\"Image Description\" aria-describedby=\"desc_4596\">\n\t\t\t\t\t\t\t\t\t\t<p id=\"desc_4596\">Three people stand in a storage area filled with shelves of various objects. The space is well-lit with industrial-style lighting and organized rows of items in the background.<\/p>\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">D\u00f9in <span class=\"screen-reader-text\">Tuairisgeul Dealbh\n<\/span><\/button>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"linked_standard--content inner-padding card\">\n\t\t\t\t\t\t\t\t<h4>CS 1.01 Reaching Potential Audiences<\/h4>\n\t\t\t\t\t\t\t\t<p>Marketing plans are informed by experts with lived experience and explicitly cover reaching access audiences. Plans include targeted marketing as well as recognising that all marketing should be accessible.<a href=\"\/login\" class=\"locked card_target\"><span aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.999\" height=\"18\" viewBox=\"0 0 14.999 18\">\n  <path id=\"unlock\" d=\"M13.507,7.5H3.75V5.249A3.741,3.741,0,0,1,11.022,4l1.133-1.133a5.234,5.234,0,0,0-9.9,2.378V7.5H1.493A1.5,1.5,0,0,0,0,9V16.5A1.5,1.5,0,0,0,1.493,18H13.507A1.5,1.5,0,0,0,15,16.5V9a1.5,1.5,0,0,0-1.492-1.5\" transform=\"translate(0)\" fill=\"#472961\" fill-rule=\"evenodd\"\/>\n<\/svg><br \/>\n<\/span>This content is only available to logged in users.<\/a><\/p>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31.832\" height=\"24\" viewBox=\"0 0 31.832 24\">\n  <path id=\"arrow\" d=\"M33.728,24.848l-10.2-10.2a1.773,1.773,0,1,0-2.508,2.508l7.189,7.189H4.272a1.772,1.772,0,0,0,0,3.545H28.178L21.022,35.08a1.755,1.755,0,0,0,0,2.508,1.827,1.827,0,0,0,1.271.536,1.747,1.747,0,0,0,1.271-.536L33.8,27.355a1.827,1.827,0,0,0,.536-1.271,2.283,2.283,0,0,0-.6-1.237Z\" transform=\"translate(-2.499 -14.123)\" fill=\"#472961\"\/>\n<\/svg>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex_item post_item bg_grey--dark\">\n\t\t\t\t\t\t\t<picture class=\"featured-img alt-block\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-6316-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Person holding a large print guide titled &quot;Leeds Gallery 3rd quarter&quot; in a museum setting.\" srcset=\"https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-6316-1024x683.jpg 1024w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-6316-300x200.jpg 300w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-6316-768x512.jpg 768w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-6316-1536x1024.jpg 1536w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-6316-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<div class = \"alt_block\">\n\t\t\t\t\t\t\t\t\t<button class=\"alt_trigger\" aria-label=\"Open the Image Description\">Eile<\/button>\n\t\t\t\t\t\t\t\t\t<div class=\"alt_modal\" id=\"5846\" role=\"dialog\" aria-label=\"Image Description\" aria-describedby=\"desc_4597\">\n\t\t\t\t\t\t\t\t\t\t<p id=\"desc_4597\">Person holding a large print guide titled &#8220;Leeds Gallery 3rd quarter&#8221; in a museum setting.<\/p>\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">D\u00f9in <span class=\"screen-reader-text\">Tuairisgeul Dealbh\n<\/span><\/button>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"linked_standard--content inner-padding card\">\n\t\t\t\t\t\t\t\t<h4>CS 1.02 Information Formats<\/h4>\n\t\t\t\t\t\t\t\t<p>Information materials are routinely accessible.<a href=\"\/login\" class=\"locked card_target\"><span aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.999\" height=\"18\" viewBox=\"0 0 14.999 18\">\n  <path id=\"unlock\" d=\"M13.507,7.5H3.75V5.249A3.741,3.741,0,0,1,11.022,4l1.133-1.133a5.234,5.234,0,0,0-9.9,2.378V7.5H1.493A1.5,1.5,0,0,0,0,9V16.5A1.5,1.5,0,0,0,1.493,18H13.507A1.5,1.5,0,0,0,15,16.5V9a1.5,1.5,0,0,0-1.492-1.5\" transform=\"translate(0)\" fill=\"#472961\" fill-rule=\"evenodd\"\/>\n<\/svg><br \/>\n<\/span>This content is only available to logged in users.<\/a><\/p>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31.832\" height=\"24\" viewBox=\"0 0 31.832 24\">\n  <path id=\"arrow\" d=\"M33.728,24.848l-10.2-10.2a1.773,1.773,0,1,0-2.508,2.508l7.189,7.189H4.272a1.772,1.772,0,0,0,0,3.545H28.178L21.022,35.08a1.755,1.755,0,0,0,0,2.508,1.827,1.827,0,0,0,1.271.536,1.747,1.747,0,0,0,1.271-.536L33.8,27.355a1.827,1.827,0,0,0,.536-1.271,2.283,2.283,0,0,0-.6-1.237Z\" transform=\"translate(-2.499 -14.123)\" fill=\"#472961\"\/>\n<\/svg>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex_item post_item bg_grey--dark\">\n\t\t\t\t\t\t\t<picture class=\"featured-img alt-block\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-6129-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"A red bus stop shelter on a quiet street lined with brick buildings and houses. The road has \u201cBUS STOP\u201d painted on it, and a timetable sign is visible on the shelter. Trees and a stone wall run along the right side of the pavement.\" srcset=\"https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-6129-1024x683.jpg 1024w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-6129-300x200.jpg 300w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-6129-768x512.jpg 768w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-6129-1536x1024.jpg 1536w, https:\/\/allin.online\/wp-content\/uploads\/2025\/11\/ACE-All-In-6129-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<div class = \"alt_block\">\n\t\t\t\t\t\t\t\t\t<button class=\"alt_trigger\" aria-label=\"Open the Image Description\">Eile<\/button>\n\t\t\t\t\t\t\t\t\t<div class=\"alt_modal\" id=\"5904\" role=\"dialog\" aria-label=\"Image Description\" aria-describedby=\"desc_4598\">\n\t\t\t\t\t\t\t\t\t\t<p id=\"desc_4598\">A red bus stop shelter on a quiet street lined with brick buildings and houses. The road has \u201cBUS STOP\u201d painted on it, and a timetable sign is visible on the shelter. Trees and a stone wall run along the right side of the pavement.<\/p>\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">D\u00f9in <span class=\"screen-reader-text\">Tuairisgeul Dealbh\n<\/span><\/button>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"linked_standard--content inner-padding card\">\n\t\t\t\t\t\t\t\t<h4>CS 1.03 Pre-Event Access Information<\/h4>\n\t\t\t\t\t\t\t\t<p>Provide relevant access information in a timely way, well before booking or on-sale goes live, so that everyone can choose and book knowing that their access needs will be met.<a href=\"\/login\" class=\"locked card_target\"><span aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.999\" height=\"18\" viewBox=\"0 0 14.999 18\">\n  <path id=\"unlock\" d=\"M13.507,7.5H3.75V5.249A3.741,3.741,0,0,1,11.022,4l1.133-1.133a5.234,5.234,0,0,0-9.9,2.378V7.5H1.493A1.5,1.5,0,0,0,0,9V16.5A1.5,1.5,0,0,0,1.493,18H13.507A1.5,1.5,0,0,0,15,16.5V9a1.5,1.5,0,0,0-1.492-1.5\" transform=\"translate(0)\" fill=\"#472961\" fill-rule=\"evenodd\"\/>\n<\/svg><br \/>\n<\/span>This content is only available to logged in users.<\/a><\/p>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31.832\" height=\"24\" viewBox=\"0 0 31.832 24\">\n  <path id=\"arrow\" d=\"M33.728,24.848l-10.2-10.2a1.773,1.773,0,1,0-2.508,2.508l7.189,7.189H4.272a1.772,1.772,0,0,0,0,3.545H28.178L21.022,35.08a1.755,1.755,0,0,0,0,2.508,1.827,1.827,0,0,0,1.271.536,1.747,1.747,0,0,0,1.271-.536L33.8,27.355a1.827,1.827,0,0,0,.536-1.271,2.283,2.283,0,0,0-.6-1.237Z\" transform=\"translate(-2.499 -14.123)\" fill=\"#472961\"\/>\n<\/svg>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex_item post_item bg_grey--dark\">\n\t\t\t\t\t\t\t<picture class=\"featured-img alt-block\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/allin.online\/wp-content\/themes\/ace\/assets\/fallback.jpeg\" alt=\"Placeholder image\" \/>\t\t\t\t\t\t\t\t<div class = \"alt_block\">\n\t\t\t\t\t\t\t\t\t<button class=\"alt_trigger\" aria-label=\"Open the Image Description\">Eile<\/button>\n\t\t\t\t\t\t\t\t\t<div class=\"alt_modal\" id=\"0\" role=\"dialog\" aria-label=\"Image Description\" aria-describedby=\"desc_4548\">\n\t\t\t\t\t\t\t\t\t\t<p id=\"desc_4548\">Placeholder image<\/p>\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">D\u00f9in <span class=\"screen-reader-text\">Tuairisgeul Dealbh\n<\/span><\/button>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"linked_standard--content inner-padding card\">\n\t\t\t\t\t\t\t\t<h4>DC 1.02 Video and Visual Guides<\/h4>\n\t\t\t\t\t\t\t\t<p>Provide accessible video and visual guides that meet the needs and preferences of your audience and help people to understand what to expect at your venue or event, and how their access needs will be met.<a href=\"\/login\" class=\"locked card_target\"><span aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.999\" height=\"18\" viewBox=\"0 0 14.999 18\">\n  <path id=\"unlock\" d=\"M13.507,7.5H3.75V5.249A3.741,3.741,0,0,1,11.022,4l1.133-1.133a5.234,5.234,0,0,0-9.9,2.378V7.5H1.493A1.5,1.5,0,0,0,0,9V16.5A1.5,1.5,0,0,0,1.493,18H13.507A1.5,1.5,0,0,0,15,16.5V9a1.5,1.5,0,0,0-1.492-1.5\" transform=\"translate(0)\" fill=\"#472961\" fill-rule=\"evenodd\"\/>\n<\/svg><br \/>\n<\/span>This content is only available to logged in users.<\/a><\/p>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31.832\" height=\"24\" viewBox=\"0 0 31.832 24\">\n  <path id=\"arrow\" d=\"M33.728,24.848l-10.2-10.2a1.773,1.773,0,1,0-2.508,2.508l7.189,7.189H4.272a1.772,1.772,0,0,0,0,3.545H28.178L21.022,35.08a1.755,1.755,0,0,0,0,2.508,1.827,1.827,0,0,0,1.271.536,1.747,1.747,0,0,0,1.271-.536L33.8,27.355a1.827,1.827,0,0,0,.536-1.271,2.283,2.283,0,0,0-.6-1.237Z\" transform=\"translate(-2.499 -14.123)\" fill=\"#472961\"\/>\n<\/svg>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex_item post_item bg_grey--dark\">\n\t\t\t\t\t\t\t<picture class=\"featured-img alt-block\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/allin.online\/wp-content\/themes\/ace\/assets\/fallback.jpeg\" alt=\"Placeholder image\" \/>\t\t\t\t\t\t\t\t<div class = \"alt_block\">\n\t\t\t\t\t\t\t\t\t<button class=\"alt_trigger\" aria-label=\"Open the Image Description\">Eile<\/button>\n\t\t\t\t\t\t\t\t\t<div class=\"alt_modal\" id=\"0\" role=\"dialog\" aria-label=\"Image Description\" aria-describedby=\"desc_4555\">\n\t\t\t\t\t\t\t\t\t\t<p id=\"desc_4555\">Placeholder image<\/p>\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">D\u00f9in <span class=\"screen-reader-text\">Tuairisgeul Dealbh\n<\/span><\/button>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"linked_standard--content inner-padding card\">\n\t\t\t\t\t\t\t\t<h4>DC 3.05 Forms<\/h4>\n\t\t\t\t\t\t\t\t<p>Build forms that are easy to understand, complete, and submit.<a href=\"\/login\" class=\"locked card_target\"><span aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.999\" height=\"18\" viewBox=\"0 0 14.999 18\">\n  <path id=\"unlock\" d=\"M13.507,7.5H3.75V5.249A3.741,3.741,0,0,1,11.022,4l1.133-1.133a5.234,5.234,0,0,0-9.9,2.378V7.5H1.493A1.5,1.5,0,0,0,0,9V16.5A1.5,1.5,0,0,0,1.493,18H13.507A1.5,1.5,0,0,0,15,16.5V9a1.5,1.5,0,0,0-1.492-1.5\" transform=\"translate(0)\" fill=\"#472961\" fill-rule=\"evenodd\"\/>\n<\/svg><br \/>\n<\/span>This content is only available to logged in users.<\/a><\/p>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31.832\" height=\"24\" viewBox=\"0 0 31.832 24\">\n  <path id=\"arrow\" d=\"M33.728,24.848l-10.2-10.2a1.773,1.773,0,1,0-2.508,2.508l7.189,7.189H4.272a1.772,1.772,0,0,0,0,3.545H28.178L21.022,35.08a1.755,1.755,0,0,0,0,2.508,1.827,1.827,0,0,0,1.271.536,1.747,1.747,0,0,0,1.271-.536L33.8,27.355a1.827,1.827,0,0,0,.536-1.271,2.283,2.283,0,0,0-.6-1.237Z\" transform=\"translate(-2.499 -14.123)\" fill=\"#472961\"\/>\n<\/svg>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex_item post_item bg_grey--dark\">\n\t\t\t\t\t\t\t<picture class=\"featured-img alt-block\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/allin.online\/wp-content\/themes\/ace\/assets\/fallback.jpeg\" alt=\"Placeholder image\" \/>\t\t\t\t\t\t\t\t<div class = \"alt_block\">\n\t\t\t\t\t\t\t\t\t<button class=\"alt_trigger\" aria-label=\"Open the Image Description\">Eile<\/button>\n\t\t\t\t\t\t\t\t\t<div class=\"alt_modal\" id=\"0\" role=\"dialog\" aria-label=\"Image Description\" aria-describedby=\"desc_4578\">\n\t\t\t\t\t\t\t\t\t\t<p id=\"desc_4578\">Placeholder image<\/p>\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">D\u00f9in <span class=\"screen-reader-text\">Tuairisgeul Dealbh\n<\/span><\/button>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"linked_standard--content inner-padding card\">\n\t\t\t\t\t\t\t\t<h4>DC 6.06 Accessibility Style Guides<\/h4>\n\t\t\t\t\t\t\t\t<p>Content teams can take a consistent approach with style guides that include ways to make sure content is updated accessibly.<a href=\"\/login\" class=\"locked card_target\"><span aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.999\" height=\"18\" viewBox=\"0 0 14.999 18\">\n  <path id=\"unlock\" d=\"M13.507,7.5H3.75V5.249A3.741,3.741,0,0,1,11.022,4l1.133-1.133a5.234,5.234,0,0,0-9.9,2.378V7.5H1.493A1.5,1.5,0,0,0,0,9V16.5A1.5,1.5,0,0,0,1.493,18H13.507A1.5,1.5,0,0,0,15,16.5V9a1.5,1.5,0,0,0-1.492-1.5\" transform=\"translate(0)\" fill=\"#472961\" fill-rule=\"evenodd\"\/>\n<\/svg><br \/>\n<\/span>This content is only available to logged in users.<\/a><\/p>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31.832\" height=\"24\" viewBox=\"0 0 31.832 24\">\n  <path id=\"arrow\" d=\"M33.728,24.848l-10.2-10.2a1.773,1.773,0,1,0-2.508,2.508l7.189,7.189H4.272a1.772,1.772,0,0,0,0,3.545H28.178L21.022,35.08a1.755,1.755,0,0,0,0,2.508,1.827,1.827,0,0,0,1.271.536,1.747,1.747,0,0,0,1.271-.536L33.8,27.355a1.827,1.827,0,0,0,.536-1.271,2.283,2.283,0,0,0-.6-1.237Z\" transform=\"translate(-2.499 -14.123)\" fill=\"#472961\"\/>\n<\/svg>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t<div id=\"references\" class=\"wp_block references wp-block-ace-standard-references \">\n\t\t<h3 class=\"block-title\">\n\t\t\tReferences\t\t<\/h3>\n\n\t\t<div class=\"links-on-newtab-text\"><\/div>\n\t\t<ol class=\"references-list\">\n\t\t\t\t\t\t\t<li class = \"references-list-item\"><p>All In (n.d.) Support Directory. [online] Available at: <a href=\"https:\/\/allin.online\/all-in-for-the-sector\/support-organisations\/\">All In Support Directory<\/a> [Accessed 19 May 2025]<\/p>\n<\/li>\n\t\t\t\t\t\t\t<li class = \"references-list-item\"><p>Birds of Paradise Theatre Company. (n.d.) Accessible Marketing Toolkit [online] Available at: <a href=\"https:\/\/www.boptheatre.co.uk\/wp-content\/uploads\/2018\/03\/BOP-Marketing-Toolkit.pdf\">Accessible marketing toolkit<\/a> [accessed 13 May 2025]<\/p>\n<\/li>\n\t\t\t\t\t\t\t<li class = \"references-list-item\"><p><span class=\"TextRun SCXW177482935 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW177482935 BCX8\">CultureHive<\/span><span class=\"NormalTextRun SCXW177482935 BCX8\">\u00a0(n.d.)\u00a0<\/span><\/span><span class=\"TextRun SCXW177482935 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW177482935 BCX8\">Guide to Marketing for Audio Description<\/span><\/span><span class=\"TextRun SCXW177482935 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW177482935 BCX8\">\u00a0[online] Available at:\u00a0<\/span><\/span><a class=\"Hyperlink SCXW177482935 BCX8\" href=\"https:\/\/www.culturehive.co.uk\/resources\/a-guide-to-marketing-for-audio-description\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW177482935 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW177482935 BCX8\" data-ccp-charstyle=\"Hyperlink\">Guide to marketing for Audio Description<\/span><\/span><\/a><span class=\"TextRun SCXW177482935 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW177482935 BCX8\">\u00a0[Accessed 04 June 2025]\u00a0<\/span><\/span><span class=\"EOP SCXW177482935 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<\/li>\n\t\t\t\t\t\t\t<li class = \"references-list-item\"><p>CultureHive. (n.d.) A Guide to Theatre Access: Marketing for Captioning [online] Available at: <a href=\"https:\/\/www.culturehive.co.uk\/resources\/a-guide-to-theatre-access-marketing-for-captioning\/\">Guide to marketing for captioning<\/a> [accessed 13 May 2025]<\/p>\n<\/li>\n\t\t\t\t\t\t\t<li class = \"references-list-item\"><p>Evenbreak. (n.d.) Training and Consultancy [online] Available at: <a href=\"https:\/\/www.evenbreak.com\/staticpages\/10287\/training-and-consultancy\/\">Evenbreak training and consultancy<\/a>\u00a0[Accessed 28 August 2025]<\/p>\n<\/li>\n\t\t\t\t\t\t\t<li class = \"references-list-item\"><p>Unlimited (n.d.) Accessible Marketing Guide [online] Available at: <a href=\"https:\/\/weareunlimited.org.uk\/wp-content\/uploads\/2020\/11\/Unlimited-Accessible-Marketing-Guide.pdf\">Unlimited accessible marketing guide<\/a> [accessed 04 June 2025]<\/p>\n<\/li>\n\t\t\t\t\t<\/ol>\n\t<\/div> \n<\/div><aside class=\"sidebar flex-item\"><h3>CCE 4.02 Marketing and Communications Planning<\/h3><nav class=\"sub-nav\"><ul><li><a href=\"#overview\">Overview (Back to top)<\/a><\/li><li><a href=\"#examples\">Practical example<\/a><\/li><li><a href=\"#key_considerations\">Key considerations<\/a><\/li><li><a href=\"#definitions_list\">Definitions and acronyms<\/a><\/li><li><a href=\"#learning_resources\">Learning resources<\/a><\/li><li><a href=\"#linked_standards\">Linked Standards<\/a><\/li><li><a href=\"#references\">References<\/a><\/li><\/ul><\/nav><div class=\"hide fixed scroll_menu\" aria-live=\"polite\"><h3>CCE 4.02 Marketing and Communications Planning<\/h3><ul><li><a href=\"#overview\">Overview (Back to top)<\/a><\/li><li><a href=\"#examples\">Practical example<\/a><\/li><li><a href=\"#key_considerations\">Key considerations<\/a><\/li><li><a href=\"#definitions_list\">Definitions and acronyms<\/a><\/li><li><a href=\"#learning_resources\">Learning resources<\/a><\/li><li><a href=\"#linked_standards\">Linked Standards<\/a><\/li><li><a href=\"#references\">References<\/a><\/li><\/ul><a href=\"https:\/\/form.jotform.com\/252393341563356?standard=Creative and Cultural Experiences 4.02 Marketing and Communications Planning\" class=\"feedback_link button bg_secondary white\">Give us feedback on this Standard<\/a><a href=\"https:\/\/allin.online\/gd-gb\/standard\/creative-and-cultural-experiences\/\" class=\"return_link\">Back to Creative and Cultural Experiences<\/a><\/div><a href=\"https:\/\/form.jotform.com\/252393341563356?standard=Creative and Cultural Experiences 4.02 Marketing and Communications Planning\" class=\"feedback_link button bg_secondary white\">Give us feedback on this Standard<\/a><a href=\"https:\/\/allin.online\/gd-gb\/standard\/creative-and-cultural-experiences\/\" class=\"return_link\">Back to Creative and Cultural Experiences<\/a><\/aside><\/div>\n","protected":false},"featured_media":5644,"parent":4615,"menu_order":2,"template":"","class_list":["post-4635","standard","type-standard","status-publish","has-post-thumbnail","hentry"],"acf":{"short_description":"Consider accessibility in your Marketing and Communications planning so that alternative formats and information about adaptive presentations are consistent with the overall creative approach, and as part of the overall campaign. 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