{"id":4521,"date":"2025-11-12T14:49:54","date_gmt":"2025-11-12T14:49:54","guid":{"rendered":"https:\/\/allin.online\/?post_type=standard&#038;p=4521"},"modified":"2026-09-09T12:23:57","modified_gmt":"2026-09-09T12:23:57","slug":"images-alt-text-and-image-descriptions","status":"publish","type":"standard","link":"https:\/\/allin.online\/gd-gb\/standard\/digital-communications\/content-usability\/images-alt-text-and-image-descriptions\/","title":{"rendered":"Images, Alt Text, and Image Descriptions"},"content":{"rendered":"\n<div class=\"wp-block-ace-standard-fixed-content flex content-content bg_white padding indent two-column\"><div class=\"content_wrapper\"><h3 id=\"page_sub_nav\" class=\"mobile_only\">DC 2.03 Images, Alt Text, and Image Descriptions<\/h3><select aria-labelledby=\"page_sub_nav\" class=\"mobile_only\" id=\"nav_select\"><option value=\"#overview\">Overview<\/option><option value=\"#examples\">Practical example<\/option><option value=\"#key_considerations\">Key considerations<\/option><option value=\"#definitions_list\">Definitions and acronyms<\/option><option value=\"#learning_resources\">Learning resources<\/option><option value=\"#linked_standards\">Linked Standards<\/option><option value=\"#references\">References<\/option><\/select><div class=\"action_links mobile_only\"><a href=\"https:\/\/form.jotform.com\/252393341563356?standard=Digital Communications 2.03 Images, Alt Text, and Image Descriptions\" class=\"feedback_link button bg_secondary white\">Give us feedback on this Standard<\/a><a href=\"https:\/\/allin.online\/gd-gb\/standard\/digital-communications\/\" class=\"return_link\">Back to Digital Communications<\/a><\/div>\n<div id=\"overview\" class=\"wp-block-ace-standard-overview standard-content\"><h3>Overview<\/h3>\n<p class=\"wp-block-paragraph\">In creative and cultural settings, images do more than just decorate a page. They tell stories, express brand identity, showcase work, celebrate people, and provide interpretation. However, if images aren&#8217;t accessible, they can create barriers. Knowing how to make images accessible can be challenging in creative contexts where images may serve multiple roles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One common source of confusion is the difference between <span data-definition=\"alt-text\" data-definition-id=\"4304\" title=\"Alt text\" data-definition-name=\"Alt text\" class=\"ace-definition-inserter\"><\/span>, <span data-definition=\"image-descriptions\" data-definition-id=\"6385\" title=\"Image descriptions\" data-definition-name=\"Image descriptions\" class=\"ace-definition-inserter\"><\/span>, and <span data-definition=\"decorative-images\" data-definition-id=\"6567\" title=\"Decorative images\" data-definition-name=\"Decorative images\" class=\"ace-definition-inserter\"><\/span>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alt text is a short, coded description that a <span data-definition=\"screen-reader\" data-definition-id=\"4462\" title=\"Screen reader\" data-definition-name=\"Screen reader\" class=\"ace-definition-inserter\"><\/span>reads aloud when they reach an image. It is not visible on the screen.<\/li>\n\n\n\n<li>Image descriptions provide a rich description of the visual information in an image. This is presented in the body of a web page.<\/li>\n\n\n\n<li>Decorative images add visual style or atmosphere to a webpage but do not give meaningful information. These should be hidden from screen readers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It is vital to use alt text and image descriptions clearly and consistently. This helps everyone access visual content, including those who use screen readers, have low vision, or process visual information differently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Test image content with screen reader users or request feedback where possible. See <a href=\"https:\/\/allin.online\/standard\/digital-communications\/monitoring-and-continuous-improvement\/audits-testing-and-feedback\/\">Digital Communications 6.04 Audits, Testing and Feedback<\/a> for more details.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensure you use alt text or image descriptions appropriately across different social media platforms. For more information, refer to <a href=\"https:\/\/allin.online\/standard\/digital-communications\/other-formats\/social-media\/\">Digital Communications 5.02 Social Media<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By using accessible image practices, organisations make their visual content more inclusive, respectful, and welcoming, without compromising creativity.<\/p>\n<\/div>\n\n\n\n<div id=\"examples\" class=\"wp-block-ace-standard-examples bg_grey inner-padding standard-examples\"><h3>Practical example<\/h3>\n<h4 class=\"wp-block-ace-heading\"><\/h4>\n\n\n\n<div class=\"wp-block-ace-standard-example standard-example\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-ace-image content-image alt-block\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-ace-content-blocks border-top\">\n<div class=\"wp-block-ace-intro content-intro\"><p>A painting of a woman standing alone in a dense forest at night. She wears a long coat and holds a glowing lantern, which lights up her face and the path ahead. The scene feels quiet and tense, with cool blues and greens used throughout. The light from the lantern is the only source of warmth.<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ace-standard-example standard-example\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-ace-image content-image alt-block\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-ace-content-blocks border-top\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.rnib.org.uk\/campaign-with-us\/alt-text-campaign\/how-can-i-write-alt-text\/\">RNIB offers plain language guidance<\/a> on writing <span data-definition=\"alt-text\" data-definition-id=\"4304\" title=\"Alt text\" data-definition-name=\"Alt text\" class=\"ace-definition-inserter\"><\/span> for various types of content, including photos, artworks, and diagrams.<\/li>\n\n\n\n<li><a href=\"https:\/\/wellcomecollection.org\/guides\/exhibitions\/in-plain-sight\/captions-and-transcripts\">Wellcome Collection<\/a> uses clear alt text and longer <span data-definition=\"image-descriptions\" data-definition-id=\"6385\" title=\"Image descriptions\" data-definition-name=\"Image descriptions\" class=\"ace-definition-inserter\"><\/span>for digital exhibitions, ensuring that key visuals are accessible to all visitors.<\/li>\n\n\n\n<li><a href=\"https:\/\/vocaleyes.co.uk\/\">VocalEyes <\/a>provides guides and resources on how to describe images, including these examples of <a href=\"https:\/\/vocaleyes.co.uk\/example-of-image-descriptions\/\">image descriptions<\/a>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-ace-intro content-intro\"><p><\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"key_considerations\" class=\"wp-block-ace-standard-key-considerations standard-key-considerations standard-content\"><h3>Key considerations<\/h3>\n<p class=\"wp-block-paragraph\">It fine for<span title=\"Alt text\" data-definition-name=\"Alt text\" data-definition=\"alt-text\" data-definition-id=\"4304\" class=\"ace-definition-inserter\"><\/span>and <span title=\"Image descriptions\" data-definition-name=\"Image descriptions\" data-definition=\"image-descriptions\" data-definition-id=\"6385\" class=\"ace-definition-inserter\"><\/span> to share some key points, but the alt text should stay brief. Think of alt text as the headlines, and the image description as the full story.<\/p>\n\n\n\n<h4 class=\"wp-block-ace-heading\">Alt text<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span title=\"Alt text\" data-definition-name=\"Alt text\" data-definition=\"alt-text\" data-definition-id=\"4304\" class=\"ace-definition-inserter\"><\/span> is meant to give a short, useful summary of an image for <span data-definition=\"screen-reader\" data-definition-id=\"4462\" title=\"Screen reader\" data-definition-name=\"Screen reader\" class=\"ace-definition-inserter\"><\/span> users. It should tell someone what they need to know about the image, what the image shows or means, in the context of the page. It should be under 125 characters.<br>Include any text from the image, like that on posters or flyers, in the alt text. If the image shows a long block of text, use an image description instead. Avoid repeating the same text in the alt text. Instead, say something like, \u201clong description follows\u201d or \u201cdetailed description below.\u201d This keeps things clear and allows screen reader users to choose whether to read more.<br>Alt text users will understand that they are listening to a description of an image. You usually don\u2019t need to start with \u201can image of\u2026\u201d and can be direct with the description.<\/p>\n\n\n\n<h4 class=\"wp-block-ace-heading\">Image descriptions<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span title=\"Image descriptions\" data-definition-name=\"Image descriptions\" data-definition=\"image-descriptions\" data-definition-id=\"6385\" class=\"ace-definition-inserter\"><\/span>, also known as long descriptions, provide additional detail or interpretation. They are especially useful in creative or cultural contexts. This is important for complex images, expressive works, or those central to a page\u2019s meaning, like artwork, infographics, or theatre photos.<br>Include any important text from the image in the image description. Some less important repetitive information can be excluded. For example, a logo watermark that appears on every image.<br>Include these descriptions directly under or beside the image on the same page. Avoid hiding them in code for a <span data-definition=\"screen-reader\" data-definition-id=\"4462\" title=\"Screen reader\" data-definition-name=\"Screen reader\" class=\"ace-definition-inserter\"><\/span>. If there are many descriptions, consider linking to a separate page or resource.<\/p>\n\n\n\n<h4 class=\"wp-block-ace-heading\">How to describe images<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When describing people, ensure you respect their identity and reflect this accurately. Avoid making assumptions about their ethnicity, age, or gender identity.<br>For performance images, focus on the visual mood and storytelling elements. Consider facial expressions, movement, costumes, and lighting.<br>In artworks, discuss both the composition and the style or feeling. Use clear and neutral language.<br>Ask artists, curators, and marketing teams to write or review descriptions, especially when the image has creative or interpretive meaning.<\/p>\n\n\n\n<h4 class=\"wp-block-ace-heading\">Use images with purpose<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When adding an image, consider why you&#8217;re using it. Is it to help someone understand an event, show a performance, or boost your brand? Or is it just for decoration, adding visual appeal for viewers?<br>The way you present the image should align with its purpose. For instance, you can place images beside event listings for clarity. A gallery can showcase collections or artworks. You can also insert an image within text to enhance your message.<\/p>\n\n\n\n<h4 class=\"wp-block-ace-heading\">Decorative images<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If an image doesn\u2019t provide important information for <span data-definition=\"screen-reader\" data-definition-id=\"4462\" title=\"Screen reader\" data-definition-name=\"Screen reader\" class=\"ace-definition-inserter\"><\/span> users, you can mark it as decorative. To do this, include an empty alt tag in your code. This allows screen readers to ignore the image. Some websites also offer a pre-built option to \u2018mark image as decorative\u2019. You can choose this instead of adding <span title=\"Alt text\" data-definition-name=\"Alt text\" data-definition=\"alt-text\" data-definition-id=\"4304\" class=\"ace-definition-inserter\"><\/span>.<\/p>\n\n\n\n<h4 class=\"wp-block-ace-heading\">Charts, diagrams, graphs, and infographics<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Charts, diagrams, graphs, and <span data-definition=\"infographics\" data-definition-id=\"6803\" title=\"Infographics\" data-definition-name=\"Infographics\" class=\"ace-definition-inserter\"><\/span>should not rely only on visual data. It is best to include written descriptions of the same information. This could be presented in a summary form, highlighting the key points, unless detailed figures are important. These details could be available on request or via a link to another resource.<\/p>\n\n\n\n<h4 class=\"wp-block-ace-heading\">Galleries and image carousels<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Image <span title=\"Carousels\" data-definition-name=\"Carousels\" data-definition=\"carousels\" data-definition-id=\"6805\" class=\"ace-definition-inserter\"><\/span>, especially those that move automatically, can be hard to use with a <span data-definition=\"screen-reader\" data-definition-id=\"4462\" title=\"Screen reader\" data-definition-name=\"Screen reader\" class=\"ace-definition-inserter\"><\/span>and keyboard controls. They may also distract users with sensory needs.<br>Research shows that most people only interact with the first slide. Instead of carousels, consider using a simple gallery or select one strong image to support your content.<br>If you include any content that moves automatically, like carousels or videos, ensure users can stop, pause, and resume it.<\/p>\n\n\n\n<h4 class=\"wp-block-ace-heading\">Using images or logos as links<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If an image is also a link, the <span title=\"Alt text\" data-definition-name=\"Alt text\" data-definition=\"alt-text\" data-definition-id=\"4304\" class=\"ace-definition-inserter\"><\/span> should describe where the link leads, not just what the image looks like.<br>For example, if your logo links to your homepage, use alt text such as \u201cHomepage\u201d.<br>This helps <span data-definition=\"screen-reader\" data-definition-id=\"4462\" title=\"Screen reader\" data-definition-name=\"Screen reader\" class=\"ace-definition-inserter\"><\/span> users know where the link will take them. Avoid writing a visual description if it doesn\u2019t help someone understand the purpose of the link.<br><a href=\"https:\/\/example.com\"><\/a><\/p>\n<\/div>\n\n\n\n<div id=\"specification_table\" class=\"wp-block-ace-specification-table bg_white specification_table hide\"><h3>Standard &#8211; specifications<\/h3><div class=\"bg_grey inner-padding\"><table class=\"specification-table\"><tbody><\/tbody><\/table><\/div><\/div>\n\n\n\n<div id=\"influencing_accessible_practice\" class=\"wp-block-ace-standard-influencing-accessible-practice standard-influencing-accessible-practice standard-content hide\"><h3>Influencing accessible practice<\/h3>\n<h4 class=\"wp-block-ace-heading\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div id=\"definitions_list\" class=\"wp-block-ace-definitions-list bg_white\"><h3>Definitions and acronyms<\/h3><div class=\"ace-definitions-list bg_grey inner-padding\"><div class=\"ace-definition-item\"><h4>Alt text<\/h4><div><p>Alt (alternative) text, is a short, coded description that screen readers read aloud when they reach an image. Alt text is not visible on the screen but gives people who cannot see the image access to what it shows or means in context.<\/p>\n<\/div><\/div><div class=\"ace-definition-item\"><h4>Carousels<\/h4><div><p><span class=\"TextRun SCXW7984181 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW7984181 BCX8\">Rotating sets of images (usually on a website) that automatically or manually scroll from one to the next. These are often used for featured content or promotions but can cause access issues for screen reader users, keyboard users, and those with sensory processing barriers.<\/span><\/span><span class=\"EOP SCXW7984181 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div><\/div><div class=\"ace-definition-item\"><h4>Decorative images<\/h4><div><p>An image that adds visual style or atmosphere but does not give meaningful information. These should be hidden from screen readers using an empty alt attribute (alt=&#8221;&#8221;).<\/p>\n<\/div><\/div><div class=\"ace-definition-item\"><h4>Image descriptions<\/h4><div><p>An image description is written information that provides a rich description of the visual information in an image. This can be physically printed or in digital media. It is displayed in the body of a web page, often in a caption next to the image, or in the body of a post on social media. Image descriptions will often provide more detail than alt text (which is not displayed on a webpage), but should not duplicate the content presented in the alt text.<\/p>\n<\/div><\/div><div class=\"ace-definition-item\"><h4>Infographics<\/h4><div><p><span class=\"TextRun SCXW128417223 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW128417223 BCX8\">Graphics that present data or information using images and text. Infographics should have a full written version of the same information.<\/span><\/span><span class=\"EOP SCXW128417223 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div><\/div><div class=\"ace-definition-item\"><h4>Screen reader<\/h4><div><p>A software tool that reads out content from websites, documents, and applications, including alt text and image descriptions. Screen readers are often used by blind and visually impaired people, neurodiverse people, and others.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div id=\"learning_resources\" class=\"wp-block-ace-standard-learning-resources standard-content\"><h3>Learning resources<\/h3><div class=\"links-on-newtab-text\"><\/div>\n<h4 class=\"wp-block-ace-heading\"><strong>Relevant WCAG sections<\/strong>&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/Understanding\/non-text-content.html\">1.1.1 Non-text Content (Level A)<\/a> All meaningful images must have text alternatives. Decorative images must be skipped by screen readers.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/Understanding\/images-of-text\">1.4.5 Images of Text (Level AA)<\/a> Avoid using images of text unless the text is essential or stylised for a reason.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/WCAG22\/Understanding\/info-and-relationships.html\">1.3.1 Info and Relationships (Level A)<\/a> Text alternatives help preserve meaning and structure for users using assistive technology.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/Understanding\/link-purpose-in-context.html\">2.4.4 Link Purpose (In Context) (Level A)<\/a> Descriptive alt text supports clarity when an image is used as a link.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-ace-heading\">More resources<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/aaardvarkaccessibility.com\/wcag-plain-english\/\">AAArdvark: WCAG in Plain English<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/design102.blog.gov.uk\/2022\/01\/14\/whats-the-alternative-how-to-write-good-alt-text\/\">GOV.UK: What\u2019s the Alternative? How to Write Good Alt Text<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rnib.org.uk\/campaign-with-us\/alt-text-campaign\/how-can-i-write-alt-text\/\">RNIB: How Can I Write Alt Text?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/supercooldesign.co.uk\/articles\/how-to-write-good-alt-text\">Supercool: How to Write Good Alt Text<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/vocaleyes.co.uk\/example-of-image-descriptions\/\">VocalEyes: Examples of Image Descriptions<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wellcomecollection.org\/guides\/exhibitions\/in-plain-sight\/captions-and-transcripts\">Wellcome Collection: In Plain Sight Exhibition Text<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/images\/decision-tree\/\">W3C: An Alt Decision Tree<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/images\/decorative\/\">W3C: Decorative Images<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dequeuniversity.com\/curriculum\/instructor-led\/content\">Accessibility for Content Creators, Deque University<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/carousels\/\">WC3 Carousels Tutorial<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/accessibility.huit.harvard.edu\/data-viz-charts-graphs\">Harvard University, Understanding Data Visualizations, Charts, and Graphs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gov.uk\/government\/publications\/a-bite-sized-guide-to-visualising-data-a-dstl-biscuit-book\/a-bite-sized-guide-to-visualising-data\">GOV.UK: A bite sized guide to visualising data<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/learn.attitudeiseverything.org.uk\/mod\/lesson\/view.php?id=458&amp;pageid=189&amp;startlastseen=yes\">Attitude is Everything (2025) Live Events Access Charter: Outward Voice: Digital Design<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div id=\"skills_development\" class=\"wp-block-ace-standard-skills-development standard-skills-development standard-content hide\"><h3>Support and skills development<\/h3>\n<h4 class=\"wp-block-ace-heading\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\t<div id=\"linked_standards\" class=\"wp-block page-links wp-block-ace-linked-standards \">\n\t\t\t<h3 class=\"block-title\">\n\t\t\t\tLinked Standards\t\t\t<\/h3>\n\t\t\t\t\t\t<div class='flex flex_50 link_blocks'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex_item post_item bg_grey--dark\">\n\t\t\t\t\t\t\t<picture class=\"featured-img alt-block\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/allin.online\/wp-content\/themes\/ace\/assets\/fallback.jpeg\" alt=\"Placeholder image\" \/>\t\t\t\t\t\t\t\t<div class = \"alt_block\">\n\t\t\t\t\t\t\t\t\t<button class=\"alt_trigger\" aria-label=\"Open the Image Description\">Eile<\/button>\n\t\t\t\t\t\t\t\t\t<div class=\"alt_modal\" id=\"0\" role=\"dialog\" aria-label=\"Image Description\" aria-describedby=\"desc_4566\">\n\t\t\t\t\t\t\t\t\t\t<p id=\"desc_4566\">Placeholder image<\/p>\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">D\u00f9in <span class=\"screen-reader-text\">Tuairisgeul Dealbh\n<\/span><\/button>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"linked_standard--content inner-padding card\">\n\t\t\t\t\t\t\t\t<h4>DC 5.02 Social Media<\/h4>\n\t\t\t\t\t\t\t\t<p>Create social media content so it is as accessible as possible with image descriptions, captions, and readable text.<a href=\"\/login\" class=\"locked card_target\"><span aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.999\" height=\"18\" viewBox=\"0 0 14.999 18\">\n  <path id=\"unlock\" d=\"M13.507,7.5H3.75V5.249A3.741,3.741,0,0,1,11.022,4l1.133-1.133a5.234,5.234,0,0,0-9.9,2.378V7.5H1.493A1.5,1.5,0,0,0,0,9V16.5A1.5,1.5,0,0,0,1.493,18H13.507A1.5,1.5,0,0,0,15,16.5V9a1.5,1.5,0,0,0-1.492-1.5\" transform=\"translate(0)\" fill=\"#472961\" fill-rule=\"evenodd\"\/>\n<\/svg><br \/>\n<\/span>This content is only available to logged in users.<\/a><\/p>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31.832\" height=\"24\" viewBox=\"0 0 31.832 24\">\n  <path id=\"arrow\" d=\"M33.728,24.848l-10.2-10.2a1.773,1.773,0,1,0-2.508,2.508l7.189,7.189H4.272a1.772,1.772,0,0,0,0,3.545H28.178L21.022,35.08a1.755,1.755,0,0,0,0,2.508,1.827,1.827,0,0,0,1.271.536,1.747,1.747,0,0,0,1.271-.536L33.8,27.355a1.827,1.827,0,0,0,.536-1.271,2.283,2.283,0,0,0-.6-1.237Z\" transform=\"translate(-2.499 -14.123)\" fill=\"#472961\"\/>\n<\/svg>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex_item post_item bg_grey--dark\">\n\t\t\t\t\t\t\t<picture class=\"featured-img alt-block\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/allin.online\/wp-content\/themes\/ace\/assets\/fallback.jpeg\" alt=\"Placeholder image\" \/>\t\t\t\t\t\t\t\t<div class = \"alt_block\">\n\t\t\t\t\t\t\t\t\t<button class=\"alt_trigger\" aria-label=\"Open the Image Description\">Eile<\/button>\n\t\t\t\t\t\t\t\t\t<div class=\"alt_modal\" id=\"0\" role=\"dialog\" aria-label=\"Image Description\" aria-describedby=\"desc_4575\">\n\t\t\t\t\t\t\t\t\t\t<p id=\"desc_4575\">Placeholder image<\/p>\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">D\u00f9in <span class=\"screen-reader-text\">Tuairisgeul Dealbh\n<\/span><\/button>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"linked_standard--content inner-padding card\">\n\t\t\t\t\t\t\t\t<h4>DC 6.03 Adopting Web Content Accessibility Guidelines (WCAG)<\/h4>\n\t\t\t\t\t\t\t\t<p>Web Content Accessibility Guidelines (WCAG) are the international standard for digital accessibility.<a href=\"\/login\" class=\"locked card_target\"><span aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.999\" height=\"18\" viewBox=\"0 0 14.999 18\">\n  <path id=\"unlock\" d=\"M13.507,7.5H3.75V5.249A3.741,3.741,0,0,1,11.022,4l1.133-1.133a5.234,5.234,0,0,0-9.9,2.378V7.5H1.493A1.5,1.5,0,0,0,0,9V16.5A1.5,1.5,0,0,0,1.493,18H13.507A1.5,1.5,0,0,0,15,16.5V9a1.5,1.5,0,0,0-1.492-1.5\" transform=\"translate(0)\" fill=\"#472961\" fill-rule=\"evenodd\"\/>\n<\/svg><br \/>\n<\/span>This content is only available to logged in users.<\/a><\/p>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31.832\" height=\"24\" viewBox=\"0 0 31.832 24\">\n  <path id=\"arrow\" d=\"M33.728,24.848l-10.2-10.2a1.773,1.773,0,1,0-2.508,2.508l7.189,7.189H4.272a1.772,1.772,0,0,0,0,3.545H28.178L21.022,35.08a1.755,1.755,0,0,0,0,2.508,1.827,1.827,0,0,0,1.271.536,1.747,1.747,0,0,0,1.271-.536L33.8,27.355a1.827,1.827,0,0,0,.536-1.271,2.283,2.283,0,0,0-.6-1.237Z\" transform=\"translate(-2.499 -14.123)\" fill=\"#472961\"\/>\n<\/svg>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex_item post_item bg_grey--dark\">\n\t\t\t\t\t\t\t<picture class=\"featured-img alt-block\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/allin.online\/wp-content\/themes\/ace\/assets\/fallback.jpeg\" alt=\"Placeholder image\" \/>\t\t\t\t\t\t\t\t<div class = \"alt_block\">\n\t\t\t\t\t\t\t\t\t<button class=\"alt_trigger\" aria-label=\"Open the Image Description\">Eile<\/button>\n\t\t\t\t\t\t\t\t\t<div class=\"alt_modal\" id=\"0\" role=\"dialog\" aria-label=\"Image Description\" aria-describedby=\"desc_4576\">\n\t\t\t\t\t\t\t\t\t\t<p id=\"desc_4576\">Placeholder image<\/p>\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">D\u00f9in <span class=\"screen-reader-text\">Tuairisgeul Dealbh\n<\/span><\/button>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"linked_standard--content inner-padding card\">\n\t\t\t\t\t\t\t\t<h4>DC 6.04 Audits, Testing, and Feedback<\/h4>\n\t\t\t\t\t\t\t\t<p>Regular audits help identify barriers, support inclusive design, legal compliance, and maintain a cycle of continuous improvement.<a href=\"\/login\" class=\"locked card_target\"><span aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14.999\" height=\"18\" viewBox=\"0 0 14.999 18\">\n  <path id=\"unlock\" d=\"M13.507,7.5H3.75V5.249A3.741,3.741,0,0,1,11.022,4l1.133-1.133a5.234,5.234,0,0,0-9.9,2.378V7.5H1.493A1.5,1.5,0,0,0,0,9V16.5A1.5,1.5,0,0,0,1.493,18H13.507A1.5,1.5,0,0,0,15,16.5V9a1.5,1.5,0,0,0-1.492-1.5\" transform=\"translate(0)\" fill=\"#472961\" fill-rule=\"evenodd\"\/>\n<\/svg><br \/>\n<\/span>This content is only available to logged in users.<\/a><\/p>\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31.832\" height=\"24\" viewBox=\"0 0 31.832 24\">\n  <path id=\"arrow\" d=\"M33.728,24.848l-10.2-10.2a1.773,1.773,0,1,0-2.508,2.508l7.189,7.189H4.272a1.772,1.772,0,0,0,0,3.545H28.178L21.022,35.08a1.755,1.755,0,0,0,0,2.508,1.827,1.827,0,0,0,1.271.536,1.747,1.747,0,0,0,1.271-.536L33.8,27.355a1.827,1.827,0,0,0,.536-1.271,2.283,2.283,0,0,0-.6-1.237Z\" transform=\"translate(-2.499 -14.123)\" fill=\"#472961\"\/>\n<\/svg>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t<div id=\"references\" class=\"wp_block references wp-block-ace-standard-references \">\n\t\t<h3 class=\"block-title\">\n\t\t\tReferences\t\t<\/h3>\n\n\t\t<div class=\"links-on-newtab-text\"><\/div>\n\t\t<ol class=\"references-list\">\n\t\t\t\t\t\t\t<li class = \"references-list-item\"><p><span class=\"TextRun SCXW200808981 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200808981 BCX8\">Attitude is Everything (2025)\u00a0<\/span><\/span><span class=\"TextRun SCXW200808981 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200808981 BCX8\">Live Events Access Charter: Outward Voice: Digital Design. [Available at:\u00a0<\/span><\/span><a class=\"Hyperlink SCXW200808981 BCX8\" href=\"https:\/\/learn.attitudeiseverything.org.uk\/mod\/lesson\/view.php?id=458&amp;pageid=189&amp;startlastseen=yes\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW200808981 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200808981 BCX8\" data-ccp-charstyle=\"Hyperlink\">Attitude is Everything Charter: Digital Design\u00a0<\/span><\/span><\/a><a class=\"Hyperlink SCXW200808981 BCX8\" href=\"https:\/\/learn.attitudeiseverything.org.uk\/mod\/lesson\/view.php?id=249&amp;pageid=113&amp;startlastseen=yes\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW200808981 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200808981 BCX8\" data-ccp-charstyle=\"Hyperlink\">]<\/span><\/span><\/a><span class=\"TextRun SCXW200808981 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200808981 BCX8\">\u00a0<\/span><\/span><span class=\"TextRun SCXW200808981 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW200808981 BCX8\">\u00a0<\/span><\/span><span class=\"EOP SCXW200808981 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<\/li>\n\t\t\t\t\t\t\t<li class = \"references-list-item\"><p>GOV.UK (n.d.), What\u2019s the Alternative? How to Write Good Alt Text [online] Available at: <a href=\"https:\/\/design102.blog.gov.uk\/2022\/01\/14\/whats-the-alternative-how-to-write-good-alt-text\/\">GOV.UK How to write good alt text<\/a> [Accessed 19 August 2025]<\/p>\n<\/li>\n\t\t\t\t\t\t\t<li class = \"references-list-item\"><p><span class=\"TextRun SCXW94255712 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW94255712 BCX8\">RNIB (n.d.)\u00a0<\/span><\/span><span class=\"TextRun SCXW94255712 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW94255712 BCX8\">How Can I Write Alt Text?\u00a0<\/span><\/span><span class=\"TextRun SCXW94255712 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW94255712 BCX8\">[online] Available at:\u00a0<\/span><\/span><a class=\"Hyperlink SCXW94255712 BCX8\" href=\"https:\/\/www.rnib.org.uk\/campaign-with-us\/alt-text-campaign\/how-can-i-write-alt-text\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW94255712 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW94255712 BCX8\" data-ccp-charstyle=\"Hyperlink\">How can I write alt text RNIB guide<\/span><\/span><\/a><span class=\"TextRun SCXW94255712 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW94255712 BCX8\">\u00a0[Accessed 14 August 2025]<\/span><\/span><span class=\"EOP SCXW94255712 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<\/li>\n\t\t\t\t\t\t\t<li class = \"references-list-item\"><p>SuperCool (n.d.),\u00a0 How To: Write Good Alt Text [online] Available at: <a href=\"https:\/\/supercooldesign.co.uk\/articles\/how-to-write-good-alt-text?utm_campaign=new-job-opportunities-community-call-plans&amp;utm_medium=email&amp;utm_source=turingway\">SuperCool guide to writing good alt text<\/a> Accessed 19 August 2025<\/p>\n<\/li>\n\t\t\t\t\t\t\t<li class = \"references-list-item\"><p><span class=\"TextRun SCXW89895453 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW89895453 BCX8\">VocalEyes<\/span><span class=\"NormalTextRun SCXW89895453 BCX8\">\u00a0(n.d.)\u00a0<\/span><\/span><span class=\"TextRun SCXW89895453 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89895453 BCX8\">Examples of Image Descriptions<\/span><\/span><span class=\"TextRun SCXW89895453 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89895453 BCX8\">\u00a0[online] Available at:\u00a0<\/span><\/span><a class=\"Hyperlink SCXW89895453 BCX8\" href=\"https:\/\/vocaleyes.co.uk\/example-of-image-descriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW89895453 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW89895453 BCX8\" data-ccp-charstyle=\"Hyperlink\">Examples of image descriptions<\/span><\/span><\/a><span class=\"TextRun SCXW89895453 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89895453 BCX8\">\u00a0[Accessed 14 August 2025]<\/span><\/span><span class=\"EOP SCXW89895453 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<\/li>\n\t\t\t\t\t\t\t<li class = \"references-list-item\"><p><span class=\"TextRun SCXW251158754 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW251158754 BCX8\">World Wide Web Consortium (W3C), (n.d.) <\/span><\/span>An Alt Text Decision Tree [online] Available at: <a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/images\/decision-tree\/\">W3C An alt decision tree<\/a> [Accessed 19 August 2025]<\/p>\n<\/li>\n\t\t\t\t\t\t\t<li class = \"references-list-item\"><p><span class=\"TextRun SCXW251158754 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW251158754 BCX8\">World Wide Web Consortium (W3C), (n.d.) <\/span><\/span> Decorative Images [online] Available at: <a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/images\/decorative\/\">WAI Tutorial decorative images<\/a> [Accessed 19 August 2025]<\/p>\n<\/li>\n\t\t\t\t\t\t\t<li class = \"references-list-item\"><p><span class=\"TextRun SCXW66642582 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW66642582 BCX8\">Wellcome<\/span><span class=\"NormalTextRun SCXW66642582 BCX8\">\u00a0Collection (n.d.)\u00a0<\/span><\/span><span class=\"TextRun SCXW66642582 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW66642582 BCX8\">In Plain Sight Exhibition Text<\/span><\/span><span class=\"TextRun SCXW66642582 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW66642582 BCX8\">\u00a0[online] Available at:\u00a0<\/span><\/span><a class=\"Hyperlink SCXW66642582 BCX8\" href=\"https:\/\/wellcomecollection.org\/guides\/exhibitions\/in-plain-sight\/captions-and-transcripts\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW66642582 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66642582 BCX8\" data-ccp-charstyle=\"Hyperlink\">In Plain Sight &#8211; exhibition text<\/span><\/span><\/a><span class=\"TextRun SCXW66642582 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW66642582 BCX8\">\u00a0[Accessed 14 August 2025]<\/span><\/span><span class=\"EOP SCXW66642582 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<\/li>\n\t\t\t\t\t<\/ol>\n\t<\/div> \n<\/div><aside class=\"sidebar flex-item\"><h3>DC 2.03 Images, Alt Text, and Image Descriptions<\/h3><nav class=\"sub-nav\"><ul><li><a href=\"#overview\">Overview (Back to top)<\/a><\/li><li><a href=\"#examples\">Practical example<\/a><\/li><li><a href=\"#key_considerations\">Key considerations<\/a><\/li><li><a href=\"#definitions_list\">Definitions and acronyms<\/a><\/li><li><a href=\"#learning_resources\">Learning resources<\/a><\/li><li><a href=\"#linked_standards\">Linked Standards<\/a><\/li><li><a href=\"#references\">References<\/a><\/li><\/ul><\/nav><div class=\"hide fixed scroll_menu\" aria-live=\"polite\"><h3>DC 2.03 Images, Alt Text, and Image Descriptions<\/h3><ul><li><a href=\"#overview\">Overview (Back to top)<\/a><\/li><li><a href=\"#examples\">Practical example<\/a><\/li><li><a href=\"#key_considerations\">Key considerations<\/a><\/li><li><a href=\"#definitions_list\">Definitions and acronyms<\/a><\/li><li><a href=\"#learning_resources\">Learning resources<\/a><\/li><li><a href=\"#linked_standards\">Linked Standards<\/a><\/li><li><a href=\"#references\">References<\/a><\/li><\/ul><a href=\"https:\/\/form.jotform.com\/252393341563356?standard=Digital Communications 2.03 Images, Alt Text, and Image Descriptions\" class=\"feedback_link button bg_secondary white\">Give us feedback on this Standard<\/a><a href=\"https:\/\/allin.online\/gd-gb\/standard\/digital-communications\/\" class=\"return_link\">Back to Digital Communications<\/a><\/div><a href=\"https:\/\/form.jotform.com\/252393341563356?standard=Digital Communications 2.03 Images, Alt Text, and Image Descriptions\" class=\"feedback_link button bg_secondary white\">Give us feedback on this Standard<\/a><a href=\"https:\/\/allin.online\/gd-gb\/standard\/digital-communications\/\" class=\"return_link\">Back to Digital Communications<\/a><\/aside><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":0,"parent":4518,"menu_order":3,"template":"","class_list":["post-4521","standard","type-standard","status-publish","hentry"],"acf":{"short_description":"Make images accessible by using alternative text and image descriptions that describe what the image shows or means.","make_visible_to_taster_account":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Images, Alt Text, and Image Descriptions - All In<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allin.online\/gd-gb\/standard\/digital-communications\/content-usability\/images-alt-text-and-image-descriptions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Images, Alt Text, and Image Descriptions - All In\" \/>\n<meta property=\"og:url\" content=\"https:\/\/allin.online\/gd-gb\/standard\/digital-communications\/content-usability\/images-alt-text-and-image-descriptions\/\" \/>\n<meta property=\"og:site_name\" content=\"All In\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-09T12:23:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/allin.online\/wp-content\/uploads\/2023\/11\/All-In_OG-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/allin.online\\\/gd-gb\\\/standard\\\/digital-communications\\\/content-usability\\\/images-alt-text-and-image-descriptions\\\/\",\"url\":\"https:\\\/\\\/allin.online\\\/gd-gb\\\/standard\\\/digital-communications\\\/content-usability\\\/images-alt-text-and-image-descriptions\\\/\",\"name\":\"Images, Alt Text, and Image Descriptions - All In\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/allin.online\\\/gd-gb\\\/#website\"},\"datePublished\":\"2025-11-12T14:49:54+00:00\",\"dateModified\":\"2026-09-09T12:23:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/allin.online\\\/gd-gb\\\/standard\\\/digital-communications\\\/content-usability\\\/images-alt-text-and-image-descriptions\\\/#breadcrumb\"},\"inLanguage\":\"gd-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/allin.online\\\/gd-gb\\\/standard\\\/digital-communications\\\/content-usability\\\/images-alt-text-and-image-descriptions\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/allin.online\\\/gd-gb\\\/standard\\\/digital-communications\\\/content-usability\\\/images-alt-text-and-image-descriptions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Duilleag-dhachaigh\",\"item\":\"https:\\\/\\\/allin.online\\\/gd-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Communications\",\"item\":\"https:\\\/\\\/allin.online\\\/gd-gb\\\/standard\\\/digital-communications\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Content Usability\",\"item\":\"https:\\\/\\\/allin.online\\\/gd-gb\\\/standard\\\/digital-communications\\\/content-usability\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Images, Alt Text, and Image Descriptions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/allin.online\\\/gd-gb\\\/#website\",\"url\":\"https:\\\/\\\/allin.online\\\/gd-gb\\\/\",\"name\":\"All in\",\"description\":\"Tha f\u00e0ilte air a h-uile duine\",\"publisher\":{\"@id\":\"https:\\\/\\\/allin.online\\\/gd-gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/allin.online\\\/gd-gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"gd-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/allin.online\\\/gd-gb\\\/#organization\",\"name\":\"All in\",\"url\":\"https:\\\/\\\/allin.online\\\/gd-gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"gd-GB\",\"@id\":\"https:\\\/\\\/allin.online\\\/gd-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/allin.online\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/696x696.png\",\"contentUrl\":\"https:\\\/\\\/allin.online\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/696x696.png\",\"width\":696,\"height\":696,\"caption\":\"All in\"},\"image\":{\"@id\":\"https:\\\/\\\/allin.online\\\/gd-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Images, Alt Text, and Image Descriptions - All In","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/allin.online\/gd-gb\/standard\/digital-communications\/content-usability\/images-alt-text-and-image-descriptions\/","og_locale":"en_US","og_type":"article","og_title":"Images, Alt Text, and Image Descriptions - All In","og_url":"https:\/\/allin.online\/gd-gb\/standard\/digital-communications\/content-usability\/images-alt-text-and-image-descriptions\/","og_site_name":"All In","article_modified_time":"2026-09-09T12:23:57+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/allin.online\/wp-content\/uploads\/2023\/11\/All-In_OG-image.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/allin.online\/gd-gb\/standard\/digital-communications\/content-usability\/images-alt-text-and-image-descriptions\/","url":"https:\/\/allin.online\/gd-gb\/standard\/digital-communications\/content-usability\/images-alt-text-and-image-descriptions\/","name":"Images, Alt Text, and Image Descriptions - All In","isPartOf":{"@id":"https:\/\/allin.online\/gd-gb\/#website"},"datePublished":"2025-11-12T14:49:54+00:00","dateModified":"2026-09-09T12:23:57+00:00","breadcrumb":{"@id":"https:\/\/allin.online\/gd-gb\/standard\/digital-communications\/content-usability\/images-alt-text-and-image-descriptions\/#breadcrumb"},"inLanguage":"gd-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/allin.online\/gd-gb\/standard\/digital-communications\/content-usability\/images-alt-text-and-image-descriptions\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/allin.online\/gd-gb\/standard\/digital-communications\/content-usability\/images-alt-text-and-image-descriptions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Duilleag-dhachaigh","item":"https:\/\/allin.online\/gd-gb\/"},{"@type":"ListItem","position":2,"name":"Digital Communications","item":"https:\/\/allin.online\/gd-gb\/standard\/digital-communications\/"},{"@type":"ListItem","position":3,"name":"Content Usability","item":"https:\/\/allin.online\/gd-gb\/standard\/digital-communications\/content-usability\/"},{"@type":"ListItem","position":4,"name":"Images, Alt Text, and Image Descriptions"}]},{"@type":"WebSite","@id":"https:\/\/allin.online\/gd-gb\/#website","url":"https:\/\/allin.online\/gd-gb\/","name":"All in","description":"Tha f\u00e0ilte air a h-uile duine","publisher":{"@id":"https:\/\/allin.online\/gd-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/allin.online\/gd-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"gd-GB"},{"@type":"Organization","@id":"https:\/\/allin.online\/gd-gb\/#organization","name":"All in","url":"https:\/\/allin.online\/gd-gb\/","logo":{"@type":"ImageObject","inLanguage":"gd-GB","@id":"https:\/\/allin.online\/gd-gb\/#\/schema\/logo\/image\/","url":"https:\/\/allin.online\/wp-content\/uploads\/2023\/11\/696x696.png","contentUrl":"https:\/\/allin.online\/wp-content\/uploads\/2023\/11\/696x696.png","width":696,"height":696,"caption":"All in"},"image":{"@id":"https:\/\/allin.online\/gd-gb\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/allin.online\/gd-gb\/wp-json\/wp\/v2\/standard\/4521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allin.online\/gd-gb\/wp-json\/wp\/v2\/standard"}],"about":[{"href":"https:\/\/allin.online\/gd-gb\/wp-json\/wp\/v2\/types\/standard"}],"up":[{"embeddable":true,"href":"https:\/\/allin.online\/gd-gb\/wp-json\/wp\/v2\/standard\/4518"}],"wp:attachment":[{"href":"https:\/\/allin.online\/gd-gb\/wp-json\/wp\/v2\/media?parent=4521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}